Archive

2026-10-30 Donatella Depperu, Ilaria Galavotti, Nicolò Grassa, Edoardo Seveso

AI and Strategy: Adoption and Prospects in Italian Companies

Download the PDF Artificial intelligence (AI) is playing an increasingly central role in organizations, one which is extending across nearly every area of business. So it is unsurprising that a growing body of research has accompanied the managerial debate, examining the benefits, challenges, and implications of AI (Jobstreibizer et al., 2025). Yet while studies on AI in business processes have multiplied rapidly, its role in strategy formulation remains comparatively underexplored. It is now well established that AI can influence what companies do and how they implement strategy—that is, the ...

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2026-10-30 Maria Carmela Ostillio

Banca Etica and Youth: Communication, Trust, and Verifiable Value

Download the article The relationship between younger generations and the banking system is undergoing a profound transformation. On the one hand, Generation Z and young adults are engaging with financial tools at an increasingly early age and through increasingly digital means, thanks to the widespread use of electronic payments, banking applications, and digital financial services (Banca d’Italia, 2024). On the other hand, they often have a cautious and discontinuous relationship with banking institutions, which they frequently perceive as complex and difficult to understand, particularly ...

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2026-10-30 Silvia Bagdadli, Beatrice Manzoni

From Coach to Leader Coach: Tools and Competencies for People Development

Download the PDF In an economic environment marked by accelerating change, continuous innovation, and compounding complexity, an organization’s ability to learn and adapt has become a key source of competitiveness. Technologies, business models, and skills are evolving so rapidly that knowledge which represented a distinctive edge just a few years ago can become obsolete. In this context, human capital is no longer simply a resource to be managed, but a primary driver of innovation, organizational adaptation, and the creation of competitive advantages that are difficult to replicate. The rise ...

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2026-10-27 Francesco Morace, Marco Zanardi

From ownership to experience: retail that distributes the future

On May 2, 2026, during his lectio magistralis in Parma, Brian Eno—the inventor of ambient music and a leading experimenter in artistic, sound, and light installations—introduced his two projects, SEED and My Light Years, presented in two locations in the city (the Monumental Complex of San Paolo and the Ospedale Vecchio), by explaining: my goal has always been to invent worlds in which people could feel good. If we had to summarize what we have illustrated in these pages, outlining the current state of retail and imagining its role in distributing the future, we could repeat the same idea. ...

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2026-10-23 Federico Ciuccarelli

Trust and prosperity in agentic commerce: the tour operator as a digital guarantor

n the early 1990s, entering your credit card details on a website seemed like a gamble. Yet in less than a decade, e-commerce became one of the pillars of global trade. What changed? Not the technology, which had already been available for some time, but the trust infrastructure built around it: secure payments, verified reviews, buyer protection, shared rules. It was an institutional innovation before it was a digital one. Today, we are witnessing a similar but more radical transformation. With agentic commerce, AI agents will not simply search for information: they will negotiate terms, make ...

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2026-10-14 Rossella Cappetta

Beyond Narratives That Evade Responsibility: Designing the Beauty of Work

The transformation of communities and businesses today is inseparable from work transformation. This is not merely a technological or organizational change in how economic activities are carried out, but a deeper metamorphosis that touches society, identity, and meaning. At the heart of this evolution lies the way we conceive of work (and by contrast, otium, or “non-work”) along with the meaning and the ultimate purpose we ascribe to it. We also need to include in the conversation the relationships among people working in different roles and under different conditions, the bond between workers ...

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2026-10-08 Donato Masciandaro

Money, banking, finance and artificial intelligence: two compasses

The starting point is a simple comparison between two numbers. The latest Final Considerations by Fabio Panetta, Governor of the Bank of Italy, contain the expressions “inflation” or “economic growth” – by now classically associated with the mission of a modern central bank – a total of sixteen times, while the expression “artificial intelligence” appears no fewer than thirty-seven times. The comparison reflects the central role assigned to artificial intelligence in the Final Considerations, where it is understood as the set of “transformative technologies that are redefining ...

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2026-09-29 Maurizio Dallocchio

The systemic risks of financial concentration

For many years, concentration was portrayed almost exclusively as a sign of success. The most efficient companies grow, acquire competitors, and attract capital and talent, while markets reward those that achieve the scale needed to innovate. All of this is true. But beyond a certain point, scale no longer generates efficiency alone; it also creates dependence. When debt, savings, technology, and market power become concentrated in the hands of a few entities and in a limited number of places, a localized problem can spread throughout the entire system. The defining concept of our time, therefore, ...

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2026-09-23 Alberto Macciani, Edoardo Ares Tettamanti

Demand creation: how to turn latent needs into attractive markets

In today’s world, which is often dominated by mature markets, one of the most fascinating themes in contemporary marketing is demand creation. Traditional marketing strategies have long focused on identifying and capturing existing demand: a need was identified, a product or service was developed to meet it and, finally, communicated to consumers through targeted campaigns designed to win them over. This model built industrial empires and scalable business models for decades, but today its potential is rapidly being exhausted: saturated markets, overwhelmed consumers and innovations that are ...

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2026-09-16 Gianmarco Ottaviano

Is AI sovereignty really an illusion?

Caught between the United States and China, many countries are now pursuing “AI sovereignty”: the ability not to depend on foreign powers for a technology destined to permeate the entire economy. But building domestically everything AI requires – from semiconductors to data centers, from cloud infrastructure to the most advanced models – is prohibitively expensive and probably impossible. The point, however, is that sovereignty is not the same as technological autarky. Not every application requires frontier models and chips, and technologies that are today available only to a few will ...

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