How can a startup become a key player in a competitive market? This is the million-dollar question (or, often, much more) that fuels the dreams of founders and ignites the curiosity of investors. Of course, there is no single answer. A startup's success depends on a combination of factors that cannot be replicated or neatly packaged into an instruction manual. Nonetheless, valuable lessons can be drawn from those who have succeeded. Today, we delve into the story of AWMS, a startup that transformed an innovative idea into a thriving business, culminating in its acquisition by the Zucchetti Group.