Management Tips
Internationalization Strategies of Food Tech Startups: an Empirical Analysis
In recent years, the rapid adoption of digital platforms has transformed the relationship between organizations and markets, creating both new opportunities and challenges, particularly through today's social media-dominated environment. Social media tools not only facilitate interactions between individuals and companies but also promote internationalization, enabling businesses to connect with global customers more quickly and effectively. Through social media, consumers can gather information about products and services offered by companies worldwide, bridging physical distances and facilitating ...
Implementing AI in Business: a Five-Phase Roadmap
We can identify two main approaches to leveraging AI in companies today. The first focuses on products and services, while the second emphasizes processes. In the first approach, AI is used to enhance existing products with new features or to develop entirely new, technology-driven products. In the second, AI acts as a tool for evolving current processes or enabling new processes that were previously unattainable. These two broad application areas can also be examined through a different lens: distinguishing between externally oriented uses –those that impact customer-facing processes and products ...
The Feminist Revolution for a New Era of Management
A silent but powerful revolution is redefining the traditional paradigms of corporate governance and management. A transformation that challenges our ideas of power, merit, personal and business success, while promoting – at the same time – authentic relationships with consumers. This movement has its roots in the fight against gender discrimination, which began in the last century. Gender discrimination in business has historically limited women's employment opportunities, hindered their careers, created wage disparities, and prevented access to leadership positions, with the phenomenon known ...
Women in Innovation: Overcoming the Gender Gap for a Bright Future
In recent years, the presence of women in the fields of scientific research, life sciences, and startup management has gained attention and recognition. However, despite the vibrant and dynamic innovation landscape, gender equality remains a persistent challenge. Women, with their creativity, intuition, and determination, are gradually gaining ground in sectors historically dominated by men, but it is crucial to keep a spotlight on the gender gap and focus on gender perspectives to support its overcoming. Scientific Research, Life Sciences, and Academia In scientific research, women are increasingly ...
The Role of Brands, Media, and Sports in Breaking Stereotypes
Stereotypes still deeply permeate our society. Many unconscious biases shape attitudes, behaviors, and choices. One of the most prevalent biases links diversity with the idea of minority. Conversely, the definition of Diversity, Equity & Inclusion (DEI) is broad, resulting in a commitment to recognize and emphasize the variety of characteristics that make individuals unique in an atmosphere that embraces and celebrates individual and collective achievements (Diversity Brand Index, 2018). Considering the eight forms of diversity recognized in literature (gender and gender identity, age and generations, ...