AI in Business: How to Identify Areas of Focus and Strategic Initiatives
AI is no magic wand, but it can drive real transformation when embedded within a clear strategic framework. By aligning with business priorities and concrete functional needs, companies can build a portfolio of initiatives capable of reshaping processes and operating models - laying the groundwork for sustainable change. In this excerpt from AI Management by Lorenzo Diaferia, Leonardo Maria De Rossi, and Gianluca Salviotti (Egea, 2024), we explore the second of five key phases for effectively integrating artificial intelligence into the enterprise.