Integrating artificial intelligence (AI) into a business requires a deep understanding of its potential and market trends. Mapping use cases, analyzing competitors' strategies, and monitoring technological evolution enable companies to develop targeted solutions. An effective scouting process, supported by multidisciplinary teams, helps transform innovations into tangible and sustainable business value. In this excerpt from the book "AI Management" by Lorenzo Diaferia, Leonardo Maria De Rossi, and Gianluca Salviotti (Egea, 2024), we explore the first of five phases in an effective roadmap for implementing AI in business.