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Capitals of Culture: Experimenting with the Future
Each year, the list of candidate cities to be the Italian Capital of Culture counts approximately thirty proposals. The attention to this opportunity is growing, as is the quality of the proposals. This demonstrates that the competition has broken away from the perspective of rewarding projects that attract tourists, to open up to experiences able to design and implement processes of culture-based ...
Tradition and Innovation for Luxury Boating
Luxury boating is a dynamic and competitive sector and a significant contributor to the economy and image of made in Italy production at the global level. After years of crisis, the recent recovery has been driven by new technological, stylistic, and recreational solutions. In Italy, the sector is strongly characterized by a local, manual, artistic economy that is personalized based on the customer’s ...
Technology and Sustainability Take a Cruise
The world of cruise tourism is facing extremely complex challenges. The latest reports on the state of the industry highlight the progress made and underscore the persistent efforts to innovate and promote more responsible tourism. The case of MSC Crociere demonstrates that the future of the sector is linked to technological innovation, environmental sustainability, and the reconsideration of traditional ...
The Great Challenge of Milan-Cortina
The production of a large event, starting from the candidacy phase, implies a mix of investments, adequate marketing actions, and the involvement of many actors. The economic and social legacy thus embraces important temporal and territorial dimensions. The case of the Milan-Cortina 2026 Winter Olympics demonstrates that the importance of large events, in addition to the sense of belonging and national ...
New Trends in Beach Tourism
Beach tourism has always represented an important segment for Italy, and during the pandemic the seaside confirmed its position as the preferred tourist product for summer vacation. However, the changed socio-economic context has introduced some alterations in consumer behavior, such as attention to environmental sustainability and a broader sociality. These are changes that demand a rethinking of ...