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Marco Valigi

Geopolitics: an asset for small and medium-sized enterprises

Arguing that geopolitical analysis represents an asset for small and medium-sized enterprises is a counterintuitive assertion. As an initial reaction, it is natural to experience a degree of skepticism. Geopolitics, given its analytical framework, might appear to be a method better suited to complex and articulated organizations, with budgets capable of absorbing without difficulty a function ...

Francesca Romana Rinaldi, Chiara Piancatelli, Fahimeh Khatami

Cut through the greenwashing. Strategies for authentic sustainability in fashion

Introduction Growing environmental awareness among consumers is driving higher demand for eco-friendly (green) products (Pimonenko et al., 2020; Zhang and Sun, 2021; Zhang et al., 2024). These goods, which aim to enhance quality of life, require rigorous, continuous assessments (Baines et al., 2013). Green manufacturing techniques are considered a promising way to improve the environmental impact ...

Giuseppe Soda

Grounded leadership for uncertain times

"Life is the continuous search for the new and the improbable, the only way to survive." Ernesto Illy In July 2025, I was invited to participate in a panel discussion organized by the Ernesto Illy Foundation, one of the initiatives marking the centenary of the entrepreneur’s birth. On that occasion, the President of the Republic, Sergio Mattarella, commemorated him for his ethical integrity, ...

Roei Ganzarski

Navigating technology introduction and integration: three requirements for success

Successful integration of new technologies, whether software or capital-intensive hardware, is paramount for organizational resilience and competitive advantage. However, this process has three requirements to work: adoption of a 'systems of systems' perspective; long-term thinking; and a deeply ingrained culture of critical thinking and innovation. Synergistically incorporating these elements is ...

Pietro De Giovanni, Alberto Grando

Resilience strategies in designing logistics architectures

The degree of vulnerability is determined by the probability of risk events occurring and the severity of their impact; it depends on both the design and complexity of operational architectures (structural vulnerabilities) and on the capabilities a company has developed and consolidated in its core management processes, particularly in operations and supply chain management. When it comes to structural ...

Mirko Olivieri, Ginevra Testa, Luca Giraldi

Communication strategies of sustainable restaurants

Sustainability has become a strategic driver across all industries, but in the restaurant sector it carries a particularly distinctive relevance. In communication and storytelling around each dish and culinary experience, it is essential to convey narratives that weave together environment, society, culture, and business: from the origin of ingredients to production methods, from raw material management ...

Cristoforo Losito, Stefania Farace, Anna Maria Tuan, Elisa Montaguti

Guidelines for Sustainable Communication: Green Marketing Strategies in Video Content

In the evolving landscape of digital communication, where sustainability has become central to both corporate identity and consumer expectations, the method of conveying messages is as crucial as the message itself. Companies that fail to communicate their environmental efforts effectively risk not only consumer disengagement but also reputational damage – often facing accusations of greenwashing ...

Alessandro Sura, Emanuele Di Ventura

Corporate profits: factors of inequality among Italian firms

Introduction In recent years, growing focus on economic inequality has given rise to the need for in-depth analysis of the internal dynamics in firms, particularly as regards the distribution of profits. In Italy, corporate profits are not only an indicator of the financial health of a business, but also a valuable yardstick for assessing economic inequality, both among firms and in firms. Tools such ...

Stefano Caselli

Rethinking enterprise, reviving Europe

What choices are businesses facing today? How can we, as a School of Management, help businesses, entrepreneurs, and managers, during this unprecedented time? Five years after the pandemic and three years after the Russian invasion of Ukraine, companies are now contending with a storm of tariffs. These tariffs not only jeopardize revenues, but also the very way companies operate in the marketplace. ...

Francesco Perrini

The sustainability pendulum: stakeholders set the course

Sustainability took several hits in 2025, though none delivered a knockout blow. Regulatory progress slowed in both the U.S. and Europe, and mounting political pressure might suggest a retreat. Yet the underlying trend remains intact. Stakeholder demand continues to exert powerful influence beyond regulation. Clients, employees, local communities, and the media still expect measurable, verifiable ...