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Going Beyond Discounts: Loyalty Trends in Italian Retail
In an economic scenario characterized by high levels of volatility and complexity, the consolidation of customer relationships is the only viable strategy for retailers to meet new challenges in business and operational processes and to fortify their role as a point of reference for consumers. In this context, the brand becomes a tool for minimizing uncertainty, especially in the grocery sector, where ...
The Changing Roles of Salespeople and Managers in Fashion Retail
The role of sales associates and store managers in the fashion and design industry continues to evolve. To cultivate lasting relationships with customers, retail professionals today must possess strong storytelling and advisory skills, as well as a keen entrepreneurial mindset. Additionally, sustainability training is recognized as essential to strengthen the value proposition offered to customers ...