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Successful Business Cases: AI Implementation Best Practices
Through the analysis of successful business cases, the article aims to identify key steps and best practices in AI implementation in order to develop a set of principles that can guide managers in business practice. To optimize business operations and transform AI into a driver of innovation and value, specific development steps must be followed: from establishing a solid strategic and organizational ...
From Theory to Practice: Critical Factors in AI Implementation
By investigating major trends in the literature on artificial intelligence, this article provides an up-to-date, structured overview of AI applications in the business context. In particular, it explores the most influential factors in AI implementation, divided into five main areas: drivers for adoption, skills needed for implementation, risks and challenges, key business processes where AI is applied, ...
The Reality Beyond the Hype: Three-Dimensional Applicability
DEVO Lab's HIT Radar framework helps organizations identify and evaluate use cases where artificial intelligence (AI) can concretely improve business processes and create sustainable value. In line with the post-digital approach, it provides a balanced perspective on the potential of AI, distinguishing opportunities for real impact from technological hype. Through a structured analysis of selected ...
In search of impact
In order to translate the vast body of scientific knowledge into practices that transform organizations and processes to create value for business and wellbeing for society, a dialog between academic research and management practice is essential. Although the impact of research has traditionally been measured in academic terms, it is now also being considered from a socioeconomic perspective, assessed ...
Market Decisions in Phases of Uncertainty: The Case of the Metaverse
In 2015, amidst technological and market uncertainty, Samsung decided to exit the OLED TV market, leaving the field entirely to its competitor LG. Five years later, LG's OLED division began generating profits, and Samsung lost the premium market segment for the years to come (though they have been catching up with a new OLED solution since 2022). In a similar scenario of uncertainty, in 1999, the ...
How to Gain Maximum Trust
We are experiencing a period of tremendous economic and social uncertainty, marked by international political tensions and stagnant consumption. Despite a slowdown in inflation, rising consumer prices over the past three years have eroded household purchasing power, already under pressure from high energy costs and rising financing costs. In this unpredictable environment, characterized by instability ...
Replace, Add, Augment: A Possible Classification Framework for AI Marketing
Introduction The development of artificial intelligence, and in particular generative AI (GenAI), has turbocharged the transformation of marketing processes. But what exactly is GenAI? Let’s start by defining AI. The most common view in the literature describes it as the set of technologies, algorithms, and models (that is, machines broadly defined) designed to emulate human functions such as learning, ...
The Distribution of Corporate Profits: Factors of Inequality Among Italian Firms
Introduction In recent years, growing focus on economic inequality has given rise to the need for in-depth analysis of the internal dynamics in firms, particularly as regards the distribution of profits. In Italy, corporate profits are not only an indicator of the financial health of a business, but also a valuable yardstick for assessing economic inequality, both among firms and in firms. Tools such ...
From States of Mind to Strategies Using the Moods Matrix
Mood can be defined as a semi-persistent psychophysical state that influences attitudes and behavior (Oxford Dictionary). Before beginning our discussion of this topic, we first need to recognize the difference between emotions, feelings, and moods, which mainly depends on their temporal sequence. In other words, emotions are the first to manifest as immediate reactions to perceived stimuli; feelings ...
The Great Challenges for Italian Industry
The automotive industry represents one of the pillars of the Italian economy. However, starting from 2000, the crisis of the FIAT production model, culminating in the merger between FCA and PSA, has led to a significant contraction in production and, consequently, in turnover. Italy remains an important player but risks lagging behind, threatened by the competition from other European countries. There ...