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Found documents:
2
Magazine article
(E&M - 2024/1)
Busacca Bruno, Bertoli Giuseppe
The Need to Transform Marketing Practices
Sustainability and digital transformation reinforce the central role of value creation, a topic that has been extensively studied in management, highlighting the need for a fundamental reassessment of both the concept of value itself and the strategies on which such value depends. With regard to the first point, in the systemic view, the firm is an enduring institution whose mission can be traced ...
Magazine article
(E&M - 2010/1)
Ronen Boaz, Coman Alex
Value-Focused Management: Achieving More with Existing Resources
In these turbulent days where businesses are struggling for their survival they must do the paradigm shift and deliver more using existing resources.