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Fashion Startups: A Rulebook for Success
The growth of startups in the fashion industry in Italy has accelerated in the last five years, as evident from the increase in the number of initiatives, events, contests, and incubators dedicated to the sector. In a mature sector such as fashion, startups are in fact taking on a key role, by virtue of the considerable added and differential value that they can bring. Based on a number of interviews ...
The New Overseas Route for Italian Fashion
Although the health emergency has caused a strong drop in exports and interruptions in the supply chain, the strong acceleration of the process of digitalization has allowed for reducing the centrality of distribution channels in the American market, historically the largest barrier for Italian fashion companies interested in approaching the United States.#The principal threat to Italian leadership ...
The World of Luxury is No Longer the Same (Which is Good)
The luxury sector is facing some important strategic challenges: the increase of production volumes and the improvement of profitability; the new management of sales offers; the compromise between exclusiveness and inclusiveness of its products; the difficulty of exceeding expectations when standards are already very high; and the country of origin as a lever for expansion at the international level. ...
How the Fashion World Must Re-think its Fundamentals
The pandemic has had a devastating impact on the international fashion system, already weighed down by various structural problems: from the excess of supply to the opacity of supply chains, aggravated and made more evident during the months of the lockdown. The crisis can be an opportunity for Italian suppliers who can offer specialization, flexibility, and high quality standards certifiable in terms ...
An Influencer for Every Marketing Campaign
The phenomenon of virtual influencers, which has been spreading in the United States for some time, is generating growing interest in Italy as well. Virtual influencers guarantee greater protection for brand image, reducing the risk of scandals or committing mistakes in communication. They can easily control the entire process of spreading the desired message, planning content, and the methods and ...