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Magazine article
(E&M - 2021/1)
Morici Giuseppe, Pogutz Stefano
When a Trademark Transforms the Value Chain
Those who work as CEOs today deal with sustainability every day, in every decision they make and every action they carry out: from the management of factories to innovation, from human resources to communication. Each company should be based on a single purpose, given by the integration of its own purpose and a social purpose. This integration between economic and social mission defines a clear model ...