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Magazine article (E&M - 2021/1) Morici Giuseppe, Pogutz Stefano

When a Trademark Transforms the Value Chain

Those who work as CEOs today deal with sustainability every day, in every decision they make and every action they carry out: from the management of factories to innovation, from human resources to communication. Each company should be based on a single purpose, given by the integration of its own purpose and a social purpose. This integration between economic and social mission defines a clear model ...