
Implementing AI in Business: a Five-Phase Roadmap
We can identify two main approaches to leveraging AI in companies today. The first focuses on products and services, while the second emphasizes processes. In the first approach, AI is used to enhance existing products with new features or to develop entirely new, technology-driven products. In the second, AI acts as a tool for evolving current processes or enabling new processes that were previously unattainable. These two broad application areas can also be examined through a different lens: distinguishing between externally oriented uses –those that impact customer-facing processes and products ...