Managerial Insights

2026-04-29 Gianmarco Ottaviano

Digital trade: who sets the rules in the absence of a global agreement?

The Ministerial Conference of the World Trade Organization is the summit that periodically brings together the trade ministers of member countries and represents the institution’s highest decision-making body. The latest took place at the end of March in Yaoundé, in Cameroon, and marked something more than a negotiating impasse. Among the central dossiers was the so-called moratorium on customs duties on electronic transmissions, in force since 1998, which prevents states from imposing tariffs on digital flows, from software downloaded online to the data that power services and applications. ...

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2026-04-23 Maria Carmela Ostillio

Beyond the Festival: Sanremo as cultural infrastructure and brand platform

To observe the Sanremo Festival still means confronting a media object that is difficult to place within the traditional categories of television entertainment. For a few days each year, the Festival suspends the fragmentation of the contemporary media experience and recomposes a rare form of collective attention, one that cuts across age groups, cultural competencies, and consumption practices. Sanremo is not simply an event to watch, but an experience to inhabit: it is commented on, discussed, contested, and shared both in real time and afterwards. The music competition is only one of the layers ...

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2026-04-08 Niccolò Todaro, Emilia Filippi, Andrea Pontiggia, Duccio Tosi, Francesco Testa

From research to practice: game-based learning for knowledge transfer

Introduction In recent years, the impact – and thus the vital nature – of effective knowledge transfer between academia and the real world has been the focus of increasing attention from scholars (e.g., Wickert et al., 2021). While management research aims to generate valuable insights, a persistent challenge lies in embedding this knowledge into organizations in ways that foster change in managerial and organizational practices (MacIntosh et al., 2021). This difficulty contributes to the well-documented “research-practice gap,” where findings from management studies often fail to translate ...

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2026-03-31 Enrico Della Gatta

Why defence has become a key sector for the markets

For a long time, defence was perceived almost exclusively as a state cost, and in certain cultural circles even as an unproductive expense, a taboo to be confined to the margins of public and economic debate. Yet the defence of the community has always represented a pillar of society: it reflects collective fears and priorities, but above all the ability to organize resources and technologies in the service of common security. In recent years, a change has taken place that has been as sudden as it has been striking, and perhaps could no longer be postponed. The world of finance, faster than politics ...

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2026-03-24 Alessandro Antonini, Ilaria Buonomo

Job crafting: redesigning work to unlock individual potential

In the context of modern organizations, the concept of job crafting represents one of the most advanced and promising developments in the field of role redesign. It is an approach that places the individual at the center as an active agent in shaping their own role, moving beyond both the rigidity of traditional job descriptions and the top-down logic of organizational change. Job crafting is not a spontaneous or casual practice, but a structured and intentional process that takes shape through a conscious negotiation between the employee and their manager. In this sense, it can be understood ...

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2026-03-17 Gianluca Meloni, Daniele Astrella

Rethinking Risk Assessment: A Systemic Approach to Risk Measurement

Company management, understood as the balanced governance of the relationship between risk and return, is not a new topic, although it has evolved dramatically over time. While from a traditional perspective, this relationship was mainly interpreted in economic and financial terms, with the development of corporate governance models, the concept of return has gradually broadened to encompass a company’s ability to generate sustainable value for a wide range of stakeholders. This is the direction, for example, of integrated reporting frameworks, as well as the most recent advances in ESG performance ...

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2026-03-11 Donato Masciandaro

Trump and the Monroe Doctrine 2.0: between political dominance and monetary instability

“The Monroe Doctrine is a big deal, but we've superseded it by a lot, by a real lot. They now call it the Donroe doctrine.” These were Donald Trump’s words, spoken just hours after the Maduro operation in Venezuela. Leaving aside yet another demonstration that modesty is hardly the defining virtue of the current occupant of the White House, what does this mean? In December 1823, President Monroe, in his annual message to Congress, outlined a foreign policy design for the United States whose ultimate outcome – beyond the letter and the initially and formally declared objectives – was ...

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2026-03-04 Andrea Beltratti, Alessia Bezzecchi

AI must not only cut costs. It must create revenues

After a 2025 marked by continuous increases in the prices of stocks most exposed to Artificial Intelligence – an enthusiasm that also lifted the valuation of less exposed companies – 2026 began in a very different way. Within a few days, the share prices of firms producing software for services fell by more than 20%, influenced in part by a report from analysts at Citrini Research and by a blog post from Matt Shumer, CEO and co-founder of Otherside AI. It is easy to be confused by such price movements, especially for those who question investors’ ability to rationally price listed companies ...

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2026-03-03 Bruno Busacca

Marketing, Quo Vadis?

The metaphorical meanings of the expression Quo vadis? are often associated with uncertainty and doubts around the path to take, as well as about one’s role and identity. In short, Quo vadis? is a question that invites deep reflection on direction and purpose. These interpretations aptly capture the ongoing reflections on the future of marketing, particularly in light of the role that big data (Wedel and Kannan, 2016) and generative artificial intelligence are playing in reshaping its tools, approaches, skills, and processes. Such reflections range from enthusiasm for the enormous capacity of ...

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2026-02-24 Elena Coffetti, Alfredo Biffi

Thinking in projects: the strategic lever for companies that want to innovate

Structuring corporate management around the project portfolio means, for management, undertaking a path of transformation—or clarification—of how the company operates through projects. The reasons behind this choice are multiple, foremost among them innovation. Today, the need to generate innovation and channel it into its various forms of expression is felt—albeit with varying intensity—by all companies. Adopting the logic of “thinking in projects” makes it possible to spread sensitivity toward innovation and to organize it at the level of the enterprise as a system. Companies ...

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