
Beyond illusions, within limits: business and the sustainability challenge
Since the beginning of the industrial revolution, we have drawn on natural resources as if they were limitless. The air and water, the soil, the fish and the trees, all living things seemed at our disposal. Economic science has long suggested that wealth results from the combination of only two factors of production: capital and labor. As Jean-Baptiste Say wrote in 1803 in his book on Political Economy: “Natural resources are inexhaustible, because otherwise we would not obtain them for free. Since they cannot be multiplied or exhausted, they are not the subject of economic sciences”. We have ...