
Unveiling the Nature of Big Data Analytics Capabilities
Introduction Big data represents a disruptive paradigm shift for businesses (Chauhan et al., 2022; George et al., 2014; Ekbia et al., 2015). According to McAfee and Brynjolfsson (2012), firms that anchor their activities on data show productivity rates and profitability that are 5% or 6% higher than their counterparts. Data-driven firms are business organizations that build tools, abilities, and culture on data (Anderson, 2015; Persaud and Zare, 2024). To leverage the potential of data effectively, the various roles in these firms are often structured into multiple teams, each possessing complementary ...