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2025-07-28 Andrea Beltratti, Alessia Bezzecchi

The glorious revolution of urban regeneration and the value of (Well)being Earnest

Integrating environmental, social, and economic sustainability into urban regeneration projects is no longer just a desirable option – it is a concrete driver of value. The (Well)being Earnest paradigm proposes a coherent and shared approach for generating lasting positive impact, strengthening the connection between responsible investment, patient capital, and collective well-being.

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