
Internationalization Strategies of Food Tech Startups: an Empirical Analysis
In recent years, the rapid adoption of digital platforms has transformed the relationship between organizations and markets, creating both new opportunities and challenges, particularly through today's social media-dominated environment. Social media tools not only facilitate interactions between individuals and companies but also promote internationalization, enabling businesses to connect with global customers more quickly and effectively. Through social media, consumers can gather information about products and services offered by companies worldwide, bridging physical distances and facilitating ...