
Creating Value with AI: Post-Digital Business Strategies
Since 2022, artificial intelligence (AI) has firmly established itself as a central topic on the innovation agendas of companies across a wide range of industries. From the first months of the launch of generative AI tools with easy-to-use interfaces targeting the consumer market, the scale of this phenomenon has been clear. OpenAI's ChatGPT, for instance, counted 100 million users within two months of its debut, becoming the fastest growing digital service ever. Fast forward to 2024, and the market’s overall focus on generative AI is unmistakable, as evidenced by the upsurge in investments ...