E&M
2022/1
Indice
Dossier. Introduction
Dossier. Innovation & Tradition
Strength and Fragility of Reading
The Digital Transition of Museums
Innovation Strategies for Museum Collections
Dossier. The 2030 Agenda and Local Territories
Cultural Welfare Beyond Experimentation
Capitals of Culture: Experimenting with the Future
Corporate Collections and Business Performance
Digital Nomadism as an Opportunity for Tourism
Focus. Introduction
Focus. Businesses Face the Challenge of Covid-19
The Reaction to the Shock, Defined by Change
The Strength of the Example of the Italian Manufacturing System
Digital marketing
The New Logics and Growth Trajectories of Powered Advertising
Organization and People Management
Creativity in Businesses, between Myths and Good Managerial Practices
Economic sociology
Another Weapon for Businesses: Imitation Market Strategies
Although innovative strategies are able to offer greater potential profits, they also bring a greater risk of failure. From the standpoint of balancing opportunity and risks, innovation and imitation should thus not be seen as alternatives, but as complementary. The digital paradigm has made innovation, but also imitation, easier. Among the second mover vantages not to be underestimated today, we underscore the role of data-based economies of learning and network externalities linked to value ecosystems.
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