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Iran from the Inside
Con la riapertura dei rapporti commerciali in seguito all’accordo sul nucleare, l’Iran rappresenta secondo alcuni osservatori la più grande economia a (ri)entrare nel mercato globale dai tempi del crollo dell’Unione Sovietica. Si tratta di un’economia ampia e diversificata, in cui le risorse naturali (petrolio, gas, ma anche rame e zinco) hanno un peso significativo ma non totalizzante. Un ...
More Characters, Better Twitter?
Il 2016 ha rappresentato l’ottavo anno di effettiva operatività per Twitter, uno snodo spesso cruciale nella vita delle Internet companies. Nel corso dell’anno, il valore azionario dell’azienda ha toccato il minimo storico, sollevando numerosi interrogativi sul futuro di medio-lungo periodo della piattaforma social. Per far fronte alla dinamica sfavorevole, il CEO Jack Dorsey ha proposto di ...
Value-Focused Management: Achieving More with Existing Resources
In these turbulent days where businesses are struggling for their survival they must do the paradigm shift and deliver more using existing resources.
A Glance at the Future. The Effects of Anticipated Disclosure of Concept Products on Consumer Evaluation of Marketed Products
In 2010 Canon introduced to the public its Wonder Camera concept, a futuristic reflex camera that is currently under development at Canon’s lab, and that is forecasted to be launched on the market in 2030. The concept camera has been presented as implementing many breakthrough innovations. For instance, it features a single integrated lens with unprecedented focal length whereas current reflex cameras ...
The Cognitive and Neuropsychological Foundations of Strategic Decision-Making
My research seeks to uncover the cognitive and neuropsychological foundations of strategy. I take an attention modulation perspective to understand how decision making processes differ among managers and innovative entrepreneurs. Attention has been recognized as being the chief bottleneck in organizational activity (Simon 1971). I have always found puzzling how different organizational leaders ...
Chance or Necessity? Exploring the determinants of technological breakthroughs
Introduction I would like to wholeheartedly thank the members of my committee – i.e. Alfonso Gambardella, Andrew A. King, and Gianmario Verona – for their advice, guidance, and support along the PhD years and in the development of my dissertation. This work greatly benefited from insightful interactions with Wilbur Chung, Paola Cillo, Elena Dalpiaz, Emmanuelle Fauchart, Jennifer Jordan, Adam Kleinbaum, ...
Knowledge, Innovation, and Social Norms in Creative Industries
Introduction I would like to wholeheartedly thank the members of my committee – i.e. Alfonso Gambardella, Andrew A. King, and Gianmario Verona – for their advice, guidance, and support along the PhD years and in the development of my dissertation. This work greatly benefited from insightful interactions with Wilbur Chung, Paola Cillo, Elena Dalpiaz, Emmanuelle Fauchart, Jennifer Jordan, Adam Kleinbaum, ...
Fantastical thinking, transportation and persuasion in advertising
Nowadays using advertising narratives is becoming a priority for companies that want to capture customers’ attention (Hogan 2003). Narrative advertising (i.e. story-like format advertisements which contain rich details thematically and temporally related (Adaval, Wyer 1998; Wells 1989) are able to engage individuals (Hirschman 2010). This is the case of the new Dior campaign (2011) crafted ...
Market driving strategies
Ever since market orientation was conceptualized and provided managers with a framework for managing sustainable competitive advantage (Kumar, Jones, Vankatesan, Leone 2011), firms have increasingly been recognizing customers as kings, focusing on satisfying their needs, and asserted customer centricity as their key value. This narrow understanding of the marketing concept led firms to struggle in ...
The double-edged sword of experience in strategic decisions. Evidence from the private equity sector
Research objective The overarching objective of my research is to contribute to our understanding of the positive and negative experiential learning factors linked to the development of organizational capabilities in strategic tasks. Experience is both an opportunity and a restriction – a resource and an obstacle for change, a space to explore and a prison. To gain insights into the puzzling ...