Trust, the hidden architecture of the economy

by Sandro Castaldo

In markets marked by uncertainty, volatility, and digital transformation, trust can reduce the perception of risk, support consumer and investment decisions, and strengthen ...

The future marketing skill set: recruiting for talents in the age of AI

by Alberto Macciani, Edoardo Ares Tettamanti

The future of marketing / 1 / Artificial intelligence is already replacing a growing share of the technical skills on which marketing has been built in recent years. Precisely ...

The pet economy as a management laboratory

Seen up close, the pet economy offers far more than a sequence of consumer trends: it shows how companies are called upon to manage structural tensions that reshape products, ...

Rethinking management education in the age of artificial intelligence

by Matteo Cristofaro, Salvatore Moccia, Kate Black

Artificial intelligence is transforming managerial work and, consequently, management education. As algorithmic systems increasingly perform analytical tasks traditionally ...

Preparing the enterprise for AI: a practical guide for managers

by Marc Herlant

Integrating artificial intelligence is not simply a technological upgrade, but a transformation journey involving strategy, leadership, data, culture, skills, and governance. ...

A sphinx at the Fed

by Donato Masciandaro

Kevin Warsh, nominated by Donald Trump as the next chair of the U.S. central bank, has made his “manifesto” public. It is a strategy that concerns the objectives and ...

Companies in a polycrisis: growing in the age of discontinuity

by Maurizio Dallocchio

Uncertainty is no longer merely measurable volatility: it is discontinuity, a sudden rupture in the conditions on which companies have historically built plans, investments, ...

Demographics and business: the four revolutions reshaping the world

by Francesco Billari

The longevity revolution, the expansion of education, the intensification of migration flows and the rebalancing of gender within organizations are redefining societies, ...

Marketing Metrics: the Puzzle of Performance Measurement

Measuring marketing has never been so easy – and so complex.In the era of MarTech, information overflow makes it difficult to distinguish what matters from what distracts.The ...