NextGen Management
2024-06-18
Gulnaz Rakhmatullina
Avatars and (Virtual) Consumption: New Frontiers in the Metaverse
With the rise of metaverse worlds, opportunities for businesses to engage with consumers have multiplied. The ability to identify more strongly with increasingly realistic avatars, for example, increases the propensity to purchase products and virtual clothing and accessories that support the user's self-representation strategy. Metaverse platforms and virtual product providers can capitalize on this trend by enhancing the user experience and boosting sales.
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