
What Globalization Has to Do with the Football Industry
Globalization changes the conduct of companies. On the one hand, they have access to new international markets, while on the other, they have to deal with new competitors on their own domestic markets. Yet there is an underlying asymmetry. While all companies suffer the harm due to the increase of internal competition, only the most efficient are able to offset that with the benefits linked to greater penetration of foreign markets. The reason is that access to those markets entails additional costs. Some are determined by greater complexity in logistics and distribution of products abroad. Others ...