
The New Chinese Web Celebrities, between Growth of the Digital Economy and a Government Squeeze
What ever happened to the "lipstick king?" Is Li Jiaqi, also known as Austin Li, still able to sell 15,000 lip glosses in five hours of streaming, or does his work have to adapt to the new China of shared prosperity and the ban on effeminate looks? With his 45 million followers on Douyin, the original Chinese version of the social network that in Europe we know as TikTok, Li may be the best-known of Chinese influencers and the digital economy that has developed around them, known as the "Wanghong economy." There is no doubt that Livestreamers, KOL (key opinion leaders), and new social platforms ...