Thinking in projects: the strategic lever for companies that want to innovate
Structuring corporate management around a project portfolio does not simply mean adopting project management tools; it means embarking on a profound transformation of the organizational model. Thinking in projects makes it possible to structure innovation, overcome functional silos, and make the company more agile, attractive, and capable of adapting to continuous change. In a competitive environment where efficiency alone is no longer sufficient, the project becomes the new paradigm for governing performance, responsibility, and strategic repositioning. An excerpt from “Project Portfolio Management” by Elena Coffetti and Alfredo Biffi (Egea, 2026).
