From the platform economy to the ecosystem economy: how ai is rewriting global competition
Open ecosystems, agentic AI and vertical LLMs are transforming the platform economy into an ecosystem economy, where competitive advantage stems from the ability to orchestrate networks of partners, data and services. As Google reshapes search with AI Overviews and the Expertise Economy grows, a winner‑takes‑most dynamic is emerging: companies that invest now in vertical models, proprietary data and continuous innovation will capture an ever‑larger share of value, leaving those still anchored to tradition on the sidelines. An excerpt from the book "StrategIA" by Luisella Giani (Egea, 2025).
