How to Negotiate (Successfully) in the Phygital World
Negotiation in the digital age has become a hybrid art. Amid video conferencing, artificial intelligence, and cloud-based tools, businesses are exploring the evolving landscape of phygital negotiation – where technology and human relationships converge to forge more effective agreements. Yet, innovation brings its own set of challenges: from technical disruptions to diminished personal interaction, companies and professionals alike must learn to navigate this shifting terrain with care. Success lies in striking the right balance – leveraging the efficiency of digital tools without sacrificing the depth and authenticity of interpersonal connection. The ability to manage digital misfires while upholding empathy and transparency as non-negotiable pillars of communication is what sets top negotiators apart.
An excerpt from Leonardo Caporarello’s book, “Let’s Negotiate”.
