Archive

2025-09-30 Cristoforo Losito, Stefania Farace, Anna Maria Tuan, Elisa Montaguti

Guidelines for Sustainable Communication: Green Marketing Strategies in Video Content

In the evolving landscape of digital communication, where sustainability has become central to both corporate identity and consumer expectations, the method of conveying messages is as crucial as the message itself. Companies that fail to communicate their environmental efforts effectively risk not only consumer disengagement but also reputational damage – often facing accusations of greenwashing or manipulation. As consumers grow more sophisticated and skeptical, particularly about sustainability claims, the design and delivery of content become strategic imperatives. This research addresses ...

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2025-09-23 Mirko Olivieri, Ginevra Testa, Luca Giraldi

Communication strategies of sustainable restaurants

Sustainability has become a strategic driver across all industries, but in the restaurant sector it carries a particularly distinctive relevance. In communication and storytelling around each dish and culinary experience, it is essential to convey narratives that weave together environment, society, culture, and business: from the origin of ingredients to production methods, from raw material management to the promotion of local traditions. In a context where consumers are increasingly attentive to the impact of their choices, the restaurant is no longer just a place of gastronomic experience, ...

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2025-09-18 Giuseppe Soda

Grounded leadership for uncertain times

"Life is the continuous search for the new and the improbable, the only way to survive." Ernesto Illy In July 2025, I was invited to participate in a panel discussion organized by the Ernesto Illy Foundation, one of the initiatives marking the centenary of the entrepreneur’s birth. On that occasion, the President of the Republic, Sergio Mattarella, commemorated him for his ethical integrity, sense of responsibility toward the community, and passion for innovation and research. My task was to reflect on the conception of leadership embodied by Ernesto Illy. In this article, I set out to reconstruct ...

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2025-09-15 Roei Ganzarski

Navigating technology introduction and integration: three requirements for success

Successful integration of new technologies, whether software or capital-intensive hardware, is paramount for organizational resilience and competitive advantage. However, this process has three requirements to work: adoption of a 'systems of systems' perspective; long-term thinking; and a deeply ingrained culture of critical thinking and innovation. Synergistically incorporating these elements is essential for sustained technological advantage. If these elements are missing, the introduction and integration of new technologies may never happen, or fail. Requirement I: embracing a 'systems of systems' ...

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2025-09-11 Marco Valigi

Geopolitics: an asset for small and medium-sized enterprises

Arguing that geopolitical analysis represents an asset for small and medium-sized enterprises is a counterintuitive assertion. As an initial reaction, it is natural to experience a degree of skepticism. Geopolitics, given its analytical framework, might appear to be a method better suited to complex and articulated organizations, with budgets capable of absorbing without difficulty a function not directly tied to production. Yet, upon closer examination, I believe that readers will find it effortless to embrace a different interpretative key. Let us return to the question of scale. Stating ...

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2025-09-04 Donato Masciandaro

Geoeconomics: new challenges for the ECB and the Fed

Geoeconomics is an increasingly common perspective in analyses of today’s international economic and political landscape. The recent development of geoeconomics stems from the interplay between economic analysis and political science, shining a light on the international political drivers that help explain economic policy decisions. In truth, this has long been a subject of interest for economic historians: in other words, how economic power can be exercised to pursue foreign policy objectives. It is a narrative that can begin with the history of ancient empires, such as Rome, pass through the ...

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2025-08-26 Francesca Romana Rinaldi, Chiara Piancatelli, Fahimeh Khatami

Cut through the greenwashing. Strategies for authentic sustainability in fashion

Introduction Growing environmental awareness among consumers is driving higher demand for eco-friendly (green) products (Pimonenko et al., 2020; Zhang and Sun, 2021; Zhang et al., 2024). These goods, which aim to enhance quality of life, require rigorous, continuous assessments (Baines et al., 2013). Green manufacturing techniques are considered a promising way to improve the environmental impact of production (Nukmana et al., 2017). But customers’ willingness to pay a premium for eco-labeled goods has led some companies to make false claims in order to gain a competitive advantage, a practice ...

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2025-08-01 Sylvie Goulard

The EU roadmap towards nature credits: new opportunities for business and risks management

Currently, if you cut a tree, you get revenues from timber. In some cases, you can even get money when you replace it through “reforestation schemes”. If you keep it alive, allowing it to continue to capture carbon and keeping intact the larger forest ecosystem, you are not remunerated. This is what should change and what nature credits (or biodiversity credits) could make possible. Recently the European Commission adopted “A road-map towards nature credits” that represents an important step forward. Why could it be so powerful? Nature is providing many ecosystem services, such as the ...

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2025-07-28 Andrea Beltratti, Alessia Bezzecchi

The glorious revolution of urban regeneration and the value of (Well)being Earnest

Urban regeneration has become an increasingly central lever in tackling the major challenges of our time: social inclusion, ecological transition, and economic resilience. But it is no longer enough to treat regeneration as the mere physical rehabilitation of spaces. What is needed are long-term visions capable of generating widespread well-being, building trust between public and private actors, and creating enabling conditions for sustainable development. In this context, the concept of (Well)being Earnest emerges – an authentic, coherent, and integrated approach to sustainability, one that ...

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2025-07-24 Pietro De Giovanni, Alberto Grando

Resilience strategies in designing logistics architectures

The degree of vulnerability is determined by the probability of risk events occurring and the severity of their impact; it depends on both the design and complexity of operational architectures (structural vulnerabilities) and on the capabilities a company has developed and consolidated in its core management processes, particularly in operations and supply chain management. When it comes to structural vulnerabilities, the companies analyzed have adopted various strategies to address the challenges related to supply chain design and complexity, focusing on innovative solutions aimed at improving ...

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