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The Apple Paradox: When Excellence Becomes Vulnerability
Apple Inc., one of the world's most influential technology companies, now faces a delicate strategic juncture. Its historical dependence on manufacturing in China, once a model of operational efficiency, is now a critical source of vulnerability, exacerbated by rising geopolitical tensions between the United States and China. This dramatic change highlights a key challenge for contemporary global ...
From Adoption Barriers to Collaborative Models: Rethinking Shared Mobility for Young Generations
In an era of heightened political and social uncertainty, business leaders and public institutions must look to the future for innovations that improve the well-being of society. In the specific context of the mobility industry, to create impactful innovations, it is crucial to identify not only the trends that are reshaping the value chain, but also the ones that influence how people move. This serves ...
From Historical Patterns to Future Trajectories. Tracing the Evolution of Gen Z’s Mobility Practices
As the first generation born and raised in a world of ubiquitous digital technologies, Gen Z has developed distinct habits, giving rise to new consumption patterns that challenge conventional wisdom (Aktan and Kethüda, 2024; Chang, 2022; McKee et al., 2024). And urban mobility is no exception (Wawer et al., 2022). To unpack Gen Z’s relationship with mobility and trace the evolution of their mobility ...
Charging Behaviors in Urban Centers: The Need for an Integrated EV Energy Ecosystem
Despite recent years of turbulence – driven by competition from Chinese manufacturers and the political exploits of its founder – Tesla will always mark a turning point in mobility history. The company, in fact, introduced two systemic innovations: first, autonomous driving, which will revolutionize how we move across short, medium, and long distances; second, an integrated ecosystem of electric ...
Insights From a Cross-Cultural Study: Adoption of Electric Vehicle Rentals in Tourism
The car rental industry is moving to the forefront of contemporary mobility systems, steadily expanding over the past decade. As part of a “shared real economy,” this industry helps consumers share vehicles instead of owning them, which in turn reduces the total number of cars on the road and achieves efficient use of social resources. Beyond its traditional role in corporate and leisure travel, ...
The Glass Half Full of Italian Innovation
One of the key recommendations highlighted in the Report on the Future of European Competitiveness (Draghi, 2024) stresses the need to “bridge the innovation gap,” particularly with respect to the United States. The report notes that “in Europe, innovative digital firms are unable to scale or attract financing, resulting in a significant gap in later-stage investment between the EU and the United ...
The Drivers of Change in Urban Mobility
Urban mobility is increasingly inefficient, environmentally burdensome, and constrained by private car dependence. Drawing on mobiUS Lab research, this Focus examines emerging zero-emission, shared, and rental solutions, highlighting a shift toward pragmatic “polymobility.” These trends create significant business opportunities while posing strategic and policy challenges for sustainable urban ...
Creating Value in Global Knowledge Networks. Trust as a Strategic Lever for Collaboration
Introduction Imagine a meeting of fiercely competing Finnish telecom operators, major TV channels, a terminal manufacturer, information and communication technology (ICT) integrators and public-sector officials. They were all sitting together around a table, all deeply engaged in an open discussion about the potential of a new business opportunity. They collaborated intensively to co-create a systemic ...
An Analysis of Stakeholder Engagement. Communicating Sustainability Through Account-Based Marketing
Introduction Communicating sustainability projects and initiatives to stakeholders has become a key item on every company’s agenda (Reilly, 2009; Allen, 2016). This aspect of sustainability is essential for promoting transparency and trust among partners, intensifying collaboration, improving brand reputation, increasing the possibility of receiving constructive feedback, and attracting external ...
How to Tackle the Platform Paradox in Subscription Models
The allure of the subscription platform model is its promise of aggregating fragmented services (fitness studios, restaurants, movie theaters and the like) into a single, convenient offering for the consumer. However, the path to profitability is fraught with a fundamental economic challenge that, if misunderstood, leads to ruin. Here we deconstruct the underlying economic principles that govern these ...