Engagement, Personalization, and Measurement: How AI Is Redefining Customer Loyalty in Retail
The retail sector is undergoing a historic phase characterized by structural fragility that can no longer be attributed solely to temporary shocks or easy-to-interpret economic cycles. Unlike past crises, which companies could tackle with short-term strategies or limited corrective measures, the persistent instability we are seeing today is profoundly mutating market mechanisms and consumer behavior. As highlighted by recent analyses from the International Monetary Fund and the European Central Bank, in 2024–2025 various exogenous factors converged: geopolitical tensions, energy instability, ...