
The impact of Covid-19 on the transformation of crisis communication
In a competitive context such as the current one, characterized by crises of various kinds that occur more and more frequently over time and with an ever-increasing scope, the issue of crisis communication remains crucial for organizations. Today's highly interconnected and interdependent market transforms crises into real disruptions that can quickly develop along even very distant geographic boundaries, generating strong interruptions and suspensions of economic activities. Therefore, organizations need to reformulate their crisis communication strategies to identify the most effective communication ...