CSR as a strategic lever in professional football clubs
The agenda of corporate social responsibility (CSR) has been gaining momentum in the industries of professional team sports, including the football industry. Professional football clubs have been engaging more intentionally and extensively in a plethora of CSR activities. In practice, CSR engagement activities, in the forms of community-oriented programmes, socio-cultural activities, and environmental initiatives, have been well endeavoured by European football clubs in the top-tier leagues of England’s Premier League, France’s Ligue 1, Germany’s Bundesliga, Italy’s Serie A, Spain’s ...