Today, artificial intelligence is a frequent topic of discussion in companies, but often without a true understanding of its implications. What does it really mean to implement AI in business? And what are the best approaches to deploying an AI system while accounting for risks, constraints, and organizational factors? This excerpt from the book “AI Management” by Lorenzo Diaferia, Leonardo Maria De Rossi, and Gianluca Salviotti (Egea, 2024) presents a structured roadmap in five key phases: from exploring the market to identifying intervention areas and building organizational support.