E&M
2024/4
Contents
Editorial
Focus. Creating Value with Artificial Intelligence
Creating Value with AI: Post-Digital Business Strategies
From Theory to Practice: Critical Factors in AI Implementation
The Reality Beyond the Hype: Three-Dimensional Applicability
Visual Readings
Science
Financial Markets and Sustainability: How Biodiversity Affects Investment
Communication Trends and Strategies: Crisis Management on Social Media
Themes
Beyond the Agile Model: Overcoming Instability with Resilience
How Title Insurance Revitalized the Italian Housing Market
The Changing Roles of Salespeople and Managers in Fashion Retail
From Theory to Practice: Critical Factors in AI Implementation
By investigating major trends in the literature on artificial intelligence, this article provides an up-to-date, structured overview of AI applications in the business context. In particular, it explores the most influential factors in AI implementation, divided into five main areas: drivers for adoption, skills needed for implementation, risks and challenges, key business processes where AI is applied, and outcomes resulting from its use. The article concludes with practical takeaways to translate this analysis into concrete actions, helping to map the elements that influence AI adoption and set measurable goals to optimize organizational processes and monitor the effectiveness of the overall business strategy.