E&M
2020/3
Indice
Editorial
Dossier. Economic-political developments
Political-economic Dynamism and the Unknown Factor of Solidity
Dossier. Society and the environment
Migration Flows on the African Continent
Dossier. Business and company
The Playing Field for African Businesses
Visual Readings
Focus. Silver economy
How the Demographic Profile Has Changed
Age Management A Necessary Choice
Old Age as Stimulus for a New Form of Welfare
Accounting and financial statements
Mergers & Acquisitions
Public administration
Online vs Offline Distribution Goes Beyond
The traditional levers of the retail mix are still fundamental for the creation of a bond of trust with the end customer, but must be accompanied by tools and methods that, in the context of the digital economy, have proven to be particularly effective. Methods of purchase increasingly take place based on the active participation of the consumer in the construction and personalization of the service. Yet it is important not to forget the importance of the physical aspects of the buying experience: still today, part of value is generated by the contact personnel during relational processes.
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