Marketing, Quo Vadis?

by Bruno Busacca

Artificial intelligence is redefining marketing tools, processes, and skills, raising profound questions about the future role of the discipline. Starting from this scenario, ...

More projects, less time: why managing them well makes all the difference

by Marco Sampietro

Behind the growing centrality of project management lies a profound transformation in the competitive landscape: greater variety, shorter life cycles, and less room to correct ...

Banks: yes to simplification, no to deregulation

by Donato Masciandaro

At the end of April, ECB President Christine Lagarde stressed the importance of simplifying rules for the euro area. In the Ecofin work agenda for 2026, the Danish presidency ...

Persistent growth: why expanding is no longer enough

by Angelo Cavallo, Federico Frattini, Tommaso Canonici

Growing has never been simple, but today it has become even more difficult: unstable markets, shorter life cycles, competitive pressure, the digital transition, and sustainability ...

Job crafting: redesigning work to unlock individual potential

by Alessandro Antonini, Ilaria Buonomo

In organizational contexts increasingly exposed to complexity, interdependence, and continuous change, job crafting is emerging as a strategic lever for rethinking the relationship ...

AI must not only cut costs. It must create revenues

by Andrea Beltratti, Alessia Bezzecchi

After the euphoria of 2025, 2026 has brought volatility and renewed questions about the economics of AI. Beyond market fluctuations, the real issue concerns its structural ...

Demographics and business: the four revolutions reshaping the world

by Francesco Billari

The longevity revolution, the expansion of education, the intensification of migration flows and the rebalancing of gender within organizations are redefining societies, ...

Marketing Metrics: the Puzzle of Performance Measurement

Measuring marketing has never been so easy – and so complex.In the era of MarTech, information overflow makes it difficult to distinguish what matters from what distracts.The ...

More space for Earth: the future of the Space Economy

by Simonetta Di Pippo

The new space race is no longer just about satellites and lunar missions: it is an ecosystem that brings together artificial intelligence, robotics, biotechnology, and international ...