Through the analysis of successful business cases, the article aims to identify key steps and best practices in AI implementation in order to develop a set of principles that can guide managers in business practice. To optimize business operations and transform AI into a driver of innovation and value, specific development steps must be followed: from establishing a solid strategic and organizational foundation, to fostering optimization and continuous innovation, to promoting incremental operational and technological development. Each step is essential to ensure the long-term success and sustainability of AI business initiatives, thereby promoting adaptation to future challenges and overall improvement in business performance.