Fotogrammi

2026-10-27 Francesco Morace, Marco Zanardi

From ownership to experience: retail that distributes the future

On May 2, 2026, during his lectio magistralis in Parma, Brian Eno—the inventor of ambient music and a leading experimenter in artistic, sound, and light installations—introduced his two projects, SEED and My Light Years, presented in two locations in the city (the Monumental Complex of San Paolo and the Ospedale Vecchio), by explaining: my goal has always been to invent worlds in which people could feel good. If we had to summarize what we have illustrated in these pages, outlining the current state of retail and imagining its role in distributing the future, we could repeat the same idea. ...

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2026-10-23 Federico Ciuccarelli

Trust and prosperity in agentic commerce: the tour operator as a digital guarantor

n the early 1990s, entering your credit card details on a website seemed like a gamble. Yet in less than a decade, e-commerce became one of the pillars of global trade. What changed? Not the technology, which had already been available for some time, but the trust infrastructure built around it: secure payments, verified reviews, buyer protection, shared rules. It was an institutional innovation before it was a digital one. Today, we are witnessing a similar but more radical transformation. With agentic commerce, AI agents will not simply search for information: they will negotiate terms, make ...

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2026-10-14 Rossella Cappetta

Beyond Narratives That Evade Responsibility: Designing the Beauty of Work

The transformation of communities and businesses today is inseparable from work transformation. This is not merely a technological or organizational change in how economic activities are carried out, but a deeper metamorphosis that touches society, identity, and meaning. At the heart of this evolution lies the way we conceive of work (and by contrast, otium, or “non-work”) along with the meaning and the ultimate purpose we ascribe to it. We also need to include in the conversation the relationships among people working in different roles and under different conditions, the bond between workers ...

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2026-10-08 Donato Masciandaro

Money, banking, finance and artificial intelligence: two compasses

The starting point is a simple comparison between two numbers. The latest Final Considerations by Fabio Panetta, Governor of the Bank of Italy, contain the expressions “inflation” or “economic growth” – by now classically associated with the mission of a modern central bank – a total of sixteen times, while the expression “artificial intelligence” appears no fewer than thirty-seven times. The comparison reflects the central role assigned to artificial intelligence in the Final Considerations, where it is understood as the set of “transformative technologies that are redefining ...

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2026-09-29 Maurizio Dallocchio

The systemic risks of financial concentration

For many years, concentration was portrayed almost exclusively as a sign of success. The most efficient companies grow, acquire competitors, and attract capital and talent, while markets reward those that achieve the scale needed to innovate. All of this is true. But beyond a certain point, scale no longer generates efficiency alone; it also creates dependence. When debt, savings, technology, and market power become concentrated in the hands of a few entities and in a limited number of places, a localized problem can spread throughout the entire system. The defining concept of our time, therefore, ...

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2026-09-23 Alberto Macciani, Edoardo Ares Tettamanti

Demand creation: how to turn latent needs into attractive markets

In today’s world, which is often dominated by mature markets, one of the most fascinating themes in contemporary marketing is demand creation. Traditional marketing strategies have long focused on identifying and capturing existing demand: a need was identified, a product or service was developed to meet it and, finally, communicated to consumers through targeted campaigns designed to win them over. This model built industrial empires and scalable business models for decades, but today its potential is rapidly being exhausted: saturated markets, overwhelmed consumers and innovations that are ...

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2026-09-16 Gianmarco Ottaviano

Is AI sovereignty really an illusion?

Caught between the United States and China, many countries are now pursuing “AI sovereignty”: the ability not to depend on foreign powers for a technology destined to permeate the entire economy. But building domestically everything AI requires – from semiconductors to data centers, from cloud infrastructure to the most advanced models – is prohibitively expensive and probably impossible. The point, however, is that sovereignty is not the same as technological autarky. Not every application requires frontier models and chips, and technologies that are today available only to a few will ...

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2026-09-01 Marc Herlant

Preparing the enterprise for AI: a practical guide for managers

The successful integration of Artificial Intelligence (AI) is a transformative journey that requires strategic foresight, committed leadership, and a human-centric approach. Based on the insights from the preceding report, the following recommendations provide a general roadmap for organizations to navigate the complexities of AI adoption across short, medium, and long-term horizons. These actions are designed to build a resilient, AI-augmented organization prepared for sustained success. Short-term actions (within 6-12 Months): laying the foundation The initial phase should focus on education, ...

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2026-08-24 Matteo Cristofaro, Salvatore Moccia, Kate Black

Rethinking management education in the age of artificial intelligence

Since the emergence of the first business schools in the 20th century, management education has evolved in response to economic, technological, and social transformations, helping to redefine organizational models and leadership practices in contemporary capitalism. The intensifying impact of digital technologies, and the advent of artificial intelligence in particular (Dagnino and Tirabeni, 2025), could mark a new evolutionary phase in the history of business schools. Indeed, this moment may be comparable to the major transformations that accompanied the birth of the modern MBA and the emergence ...

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2026-07-28 Laura Colm

The pet economy as a management laboratory

When examining the business practices and managerial approaches of players in the pet economy, beyond the differences among categories, offering models, company size, and market positioning, a number of recurring regularities emerge. The responses developed by firms do not, in fact, appear random or exclusively tied to the contingencies of individual segments; rather, they tend to refer back to three structural characteristics that run deeply through the entire sector and shape its evolution. These are, in particular: (1) the humanization of the pet, (2) the presence of a dual customer journey, ...

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