Archive
Branded Apps & Coupons: Keys to Customer Loyalty
In today’s fiercely competitive retail landscape, the challenge of keeping customers engaged and encouraging repeat visits is greater than ever. Retailers are increasingly turning to digital solutions like branded apps and coupons to tackle this issue head-on. The big question is: how can these tools not only attract customers but also keep them loyal and increase their spending over time? Branded Apps: Building Stronger Connections First of all, we focused on branded apps, which offer a unique opportunity for retailers to create more meaningful connections with their customers. Through an ...
Companies, Entrepreneurs, and Growth: Guido’s Open Challenges
Guido Corbetta never failed to make an impression on people. Indeed, he left a deep, indelible mark, a legacy of ideas and challenges that are now ours to nurture and grow. Guido not only ran our Economia & Management magazine, he also held many roles at SDA and the University. But more than all this, he paved new paths, with his signature style that always characterized everything he did. And thinking of these new paths, family businesses are what immediately come to mind, the common theme in all his studies and all his work. This was his biggest passion, what drove him to tackle issues like ...
Ambidexterity: Imagining the Future While Honoring Identity
Tex Willer, the legendary comic book hero, is an unbeatable gunslinger. Although he has no superpowers, his ambidextrous ability to handle two Colt 45s with precision makes him a force to be reckoned with. Companies should draw inspiration from this ambidextrous prowess, which is, in essence, the ability of individuals and organizations to balance innovation with efficiency, to strike an equilibrium between certainty and new possibilities. While it’s essential to avoid overloading – how can one do everything simultaneously and do it well? – it’s equally critical for companies to adopt ...
Italy's Economic Future: What Exports Reveal
Financially speaking, whether exports exceed imports or vice versa is generally insignificant. Exports represent surplus goods and services that cannot be absorbed domestically and that our trade partners kindly accept in exchange for goods and services we lack. When exports surpass imports, we effectively extend credit to foreign customers; when the reverse happens, we take on debt with them. Sometimes it is better to lend, other times to borrow. As long as debts are eventually settled, exports and imports hold equal importance. So, why is discussing exports in Italy so important? There are several ...
Exploring the Market and Understanding AI Applications
This phase marks the initial step toward embracing AI. Ideally, the analysis of how to integrate technology into a company should stem solely from business needs, opportunities, and objectives. The ultimate goal should be solving a problem, which will dictate the choice of technology. However, from a pragmatic perspective, technology cannot be utilized without understanding its potential. Therefore, it is crucial to begin with mapping and analyzing the external market environment. One effective method for external market monitoring is conducting exploratory scouting. A technology scouting process ...
Creating Value with AI: Post-Digital Business Strategies
Since 2022, artificial intelligence (AI) has firmly established itself as a central topic on the innovation agendas of companies across a wide range of industries. From the first months of the launch of generative AI tools with easy-to-use interfaces targeting the consumer market, the scale of this phenomenon has been clear. OpenAI's ChatGPT, for instance, counted 100 million users within two months of its debut, becoming the fastest growing digital service ever. Fast forward to 2024, and the market’s overall focus on generative AI is unmistakable, as evidenced by the upsurge in investments ...
In Search of Impact
How can we improve the impact of scientific research on management practice and create real value for business and society, while avoiding the “ivory tower” isolation effect of academia? This question is one of the overarching challenges facing many of today’s management disciplines. Indeed, the most innovative and rapidly developing economies are the ones that are able to produce high-impact research. For this reason, the need for a closer dialogue between academic research and management practice is now widely recognized, not only by academics and research centers, but also by European ...
Real Estate Securitizations 7.2: Benefits for Corporate Finance
Europe is undergoing a gradual transition that is reshaping the relationship between financial resources provided by intermediaries and those raised from the markets. As noted by President Draghi a decade ago, the financing landscape in Europe was significantly different from that in the United States, with intermediaries dominating the European continent and markets prevailing in the US. The bank-centric model proved to be less resilient during the crisis of peripheral countries, where the need to recapitalize banks led to credit tightening, which disproportionately affected small and medium-sized ...
Innovation, Entrepreneurship, and Networking: The Growth Engine of a Startup
The story of AWMS is that of a startup that, within just a few years, transformed an innovative idea into a thriving business, culminating in its strategic acquisition by the Zucchetti Group, a leader in software solutions in Italy. What might seem to be “just” a case of technological growth is, in fact, a lesson in entrepreneurship, strategic vision, and networking - one that can inspire anyone striving to turn a startup into a leading player in a competitive market. From idea to realizationFounded in 2019, AWMS emerged from a collaboration with Electrolux, a Swedish multinational, to address ...
Artificial Intelligence and the Administrative Side of Public Healthcare
There is no doubt that technological innovation in the digital domain is accelerating, and that applications of artificial intelligence (AI) could have a profound impact on society. The future holds the prospect of a different way of life from the one we know today, with potential changes in the way we are citizens (e.g., how we engage in political life or use public services), consumers (digital marketing, already a reality, will continue to evolve), and workers (we can expect further automation and a major redefinition of job skills). While technological innovation advances rapidly, its practical ...