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A Learning Orientation to Improve Impact Across Sectors
‘If you want truly to understand something, try to change it.’ Kurt Lewin Over the past two decades, there has been a significant global focus on improving the impact of research on practice. Governments, research funders, academics, practitioners, and businesses all perceive value in enabling a stronger connection between research and practice to improve practical outcomes (Haley, 2021). For ...
The Oval Office Desk and the Paradoxes of Trump’s Protectionism
In a remake of a film already seen in 2018, President Donald Trump has resumed imposing or threatening to impose tariffs on imports from the United States’ main trading partners. Now, as then, the rationale behind this escalation is twofold. On the one hand, an administration led by a “deal-maker” believes that all trade agreements signed by previous administrations (including his own, as in ...
Digital Platforms and Sustainability: a New Corporate Branding Model
The rise of digital platforms has created new opportunities for companies to interact with consumers and expand their networks. Digitalization has driven significant technological and cultural shifts, with a growing emphasis on corporate identity and sustainability. Platforms have evolved beyond mere technological tools into dynamic ecosystems, enabling businesses to reach diverse customer segments ...
Leveraging Loyalty to Create Value
Companies need to manage their customer base according to loyalty-based logic, focused on building and maintaining loyal relationships that stand the test of time. This reality has long been underscored by the shift from transactional to relationship marketing. The digital revolution has fueled and accelerated this transition, redefining the structure and competitive mechanisms of many industries ...
How to Gain Maximum Trust
We are experiencing a period of tremendous economic and social uncertainty, marked by international political tensions and stagnant consumption. Despite a slowdown in inflation, rising consumer prices over the past three years have eroded household purchasing power, already under pressure from high energy costs and rising financing costs. In this unpredictable environment, characterized by instability ...
Trump, Finance, and Pandora’s Box
Will President Donald Trump go down in history – again – for opening Pandora’s box in finance? There are at least two reasons to think so: cryptocurrencies and structured finance. Let’s start with so-called cryptocurrencies. Since Trump returned to the White House, crypto trading volumes have surged. Even back in August, when he was still a candidate, Trump had loudly declared he wanted to ...
“Deep Blue”: Exploring the Depths of Space and Oceans at the Festival of Management
The second edition of the Festival of Management by SIMA – the Italian Society of Management – solidified the innovative initiative launched in February 2023 to elevate management culture within Italian universities. With over a thousand in-person attendees at Bocconi University, in Milan, the event underscored the need to reestablish human connections after years spent in "non-places" devoid ...
Making Decisions in the Era of Complexity
The fundamental problem we face in a complex environment is our limited capacity to make predictions. Cases in point: At year’s end 2021, who thought that Putin would have the nerve to challenge the West by invading Ukraine just weeks after New Year's? An invasion that sparked an energy crisis that further fueled the upsurge in inflation, the economic demon that was almost forgotten for years. And ...
Brand and Artificial Intelligence: Two Key Questions to Explore New Frontiers
The continuous development of AI opens up ever-new strategic and managerial horizons for businesses, revealing extraordinary opportunities in terms of efficiency (a goal that seems to be prevalent today) and effectiveness (an area that offers unexplored avenues for analysis and thus requires further investigation). These opportunities are inevitably linked to various risks, stemming not only from ...
Trusted Sustainability
In recent years, sustainability has become a growing strategic priority for companies. This is the result of increased community and institutional attention to issues related not only to environmental sustainability, but also to diversity, inclusion, and a growing focus on fair and equitable treatment of employees and suppliers within the supply chain. According to the stakeholder view, a company ...
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