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Between Myth and Reality. In-store Brand Equity in Times of Crisis
What objectives does brand industry visual merchandising set in Large-Scale Retail stores, and what is its scope of action? Which companies primarily focus on maximizing space productivity with a more efficiency-driven approach, and which ones interpret the retail store in a more value-oriented way, concentrating on communication and brand identity consolidation? Is there still a clear distinction ...
Business Marketing in the Era of Generative AI
Between feared risks and hoped-for opportunities, the applications of GAI are rapidly impacting management disciplines, particularly Business Marketing. Human interaction is still very much present in this field, which on the one hand, limits potentially more threatening aspects, and on the other, allows for the optimal exploitation of the advantages of new technologies.
Management Incentive Plans in Private Equity
The success of a private equity deal largely depends on the relationship of trust and alignment of interests between investors and the management of the portfolio companies. Unlike in English-speaking countries, the Italian market is not yet sensitive in evaluating the strategic nature of incentive policies for the target companies, which, moreover, represent a strong lever for management retention.
Beyond Victory: Fan Engagement Between Identity and Community
On May 15, 2020, during the initial phase of the COVID-19 pandemic, the Bundesliga, one of the major European football leagues, officially resumed play with new protocols, new rules, and, above all, empty stadiums. Following the Bundesliga, with different methods and timelines, all major sports leagues worldwide decided to restart initially without spectators and then gradually reopened to reach 100 ...
Sustainability Benefits All Actors, Including Financial Interests
The soil is a finite and non-renewable natural resource, a fundamental part of the natural capital that contributes to basic human needs by supporting food production and water purification, acting as an important reservoir of organic carbon, and serving as a habitat for highly diverse biological communities.
Collaborating is Difficult, but for Supply Chains it is Necessary
Collaborations along the supply chains of the agri-food industry are essential to compete in a global market. There is still considerable resistance due to the nature of these supply chains and the complex relationships within the companies involved. In addition to organizational difficulties, supply chains must address environmental challenges, the resolution of which is necessarily linked to collaborative ...
A Model of Sports Between Olympic Spirit and (Hyper) Professionalism
Sport represents a complex and varied set of meanings and values: it is a game, competition, show, but also respect for diversity, inclusion, and culture in the broadest sense of the term. These characteristics concern sports in its professional sense, where they are differentiated according to different cultural and social models, whose differences, especially in the field of football, are evident, ...
All the Ingredients of Supply Chain Resilience
The agri-food system is also permeated by the concept of resilience. If the components of the supply chain are resilient, the entire system will benefit. The characteristics of a resilient supply chain depend in part on strategic choices and in part on tactical decisions. Sustainability of the entire sector is the most important and tangible characteristic, as the transition to sustainable production ...
Athletes and Careers: The Game Is Played Off the Field Too
The athlete is the protagonist of all aspects of a sports discipline - competitive, social, and economic. However, an athlete's career is built on acquiring skills that accompany them in their professional pathway. Post-career planning should be established from the early stages of their sports journey.
An (In)Tangible Legacy: What Remains of Sporting Events
In recent years, the sports sector, consisting of various interconnected actors, has been characterized by multiple trends that have contributed to its evolution. Among the most significant dynamics, one cannot overlook the growth of sports events, which serve as the link between sports organizations, athletes, fans, event organizers, and other stakeholders, such as broadcasters, media, and sponsors ...