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Offices Are Changing; Investments, Too
The office sector represents the most significant portion of the asset allocation of institutional investors and the sector most influenced by the new modes of remote work. New work needs are thus leading to a change in demand for spaces and in the physical characteristics of new properties, but also in supply, with increasingly complex technological solutions and greater attention to services and ...
The Customer Experience as the Heart of Hospitality
The advent of new players and the consequences of the pandemic have forced radical changes in the hospitality sector, requiring a decisive response on the part of operators. In this context, the building has a central role for the quality of the customer experience, as regards both the part linked to systems, and that linked to the reservation or check-in experience. In that sense, data becomes an ...
Retail and Logistics: Two Sides of the Same Coin
The advent of new technologies and the Covid-19 pandemic have favored the acceleration of e-commerce, that has been seeing double-digit growth for almost ten years now. This has contributed to the transformation and development of the logistics sector, penalizing traditional physical trade. The strong interest among investors for properties used for logistics, with a symmetrical disinterest for those ...
Great Transformations of the Sales Sector
In Italy, offices, hotels, retail, and logistics absorb the majority of investments in commercial real estate and are facing important challenges today. Offices, that have been transformed by the new methods of hybrid work, have seen an evolution in the offer of the product and services associated with them; hotels, the facilities impacted the most by the pandemic, represent those with the greatest ...
The New Normal in Marketing
Digital transition, ecological transition, smart working, and smart living are the key elements of the return to the post-pandemic normal. Having success in markets that change so radically and rapidly is not a challenge of little account for the Chief Marketing Officers and Marketing Managers of today. It is necessary to make a significant contribution for a responsible approach to the market and ...
Innovation Strategies for Museum Collections
Despite significant growth of the online presence of all Italian museums, these institutions are still oriented towards a use of the technology linked to the web 1.0 in which the services offered and their use are rather passive and not oriented towards engagement of the public. The risk is to not fully exploit the potential of digital to enhance their collections, to propose a differentiation between ...
Strength and Fragility of Reading
In the last months of 2021, the positive sales results for the book publishing industry were accompanied by a growing polarization of certain social dynamics linked to reading: the distribution of libraries, schools, and bookstores and the variety of cultural offerings are more fragile in the South than in the North. It is increasingly necessary to reflect on the ways of stimulating reading, starting ...
Cultural Welfare Beyond Experimentation
Research on the effects of art and cultural heritage on people’s health and well-being intensified at the start of the new millennium involving a growing number of countries. This was accompanied by a multiplication of practical experiences that emerged, both in the classic locations for culture, such as libraries, museums, theaters, and other entertainment spaces, and in the places traditionally ...
Capitals of Culture: Experimenting with the Future
Each year, the list of candidate cities to be the Italian Capital of Culture counts approximately thirty proposals. The attention to this opportunity is growing, as is the quality of the proposals. This demonstrates that the competition has broken away from the perspective of rewarding projects that attract tourists, to open up to experiences able to design and implement processes of culture-based ...
Ten Areas of Action to Redesign the Sales Function
The Covid-19 era has imposed deep transformations on sales organizations, and above all, required them to answer the question of how to manage the recovery in a new normal . A study by the Commercial Excellence Lab at SDA Bocconi has identified the ten areas of action for sales organizations in the post-pandemic future: process redesign, data-driven approach, new customer segmentations, redefinition ...