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Magazine article (E&M - 2021/4) Simonella Zenia

Where Resistance Lurks

Some investigations show that only 20.7 percent of Italian businesses have adopted at least one non-legally mandatory measure with the aim of managing and promoting diversity among workers. This is a sign that the issue of "diversity and inclusion" still has difficulty entering the agendas of personnel directors and managing directors.#Faced with the possibility that a stigmatized group can threaten ...

Magazine article (E&M - 2022/04) Castaldo Sandro, Zerbini Fabrizio

The Key Points of the Digital Transformation of Go-to-market

Given the changes that are taking place in the customer journey, due to the advent of digital channels, there is an inevitable transformation in touchpoints, stores, and the functions performed by distribution companies. As a direct consequence, the channel policies of upstream companies must also be radically innovated, rethinking the traditional go-to-market logics. In this context, industrial companies ...

Magazine article (E&M - 2022/04) Busacca Bruno, Ostilli Maria Carmela

Brand Management between Back to the Future and Interstellar

Today brands are one of the most precious corporate assets that exist, and also an important business tool. The priorities for brand management can be summarized with three I’s: “immersion” in both physical and digital reality; “integration” of channels, devices, platforms, and sources of value; “impact” that is not only economic, but also ethical and social. Those priorities correspond ...

Magazine article (E&M - 2022/04) Beltratti Andrea, Bezzecchi Alessia, Mazzanti Alessandro, Ricciardi Paola

The New Logics of Territorial Readjustment

Better environmental and social standards, a search for flexibility and new forms of contracts represent the current needs of consumers and must haves in today’s real estate sector. To achieve all of this, though, a joint effort is necessary between the public and private sectors. The latter must be significantly reinforced thanks to the entry of institutional capital able to promote new projects ...

Magazine article (E&M - 2022/04) Cillo Paola, Grossetti Francesco, Rubera Gaia

When Images Become a Repository of Data for Businesses

Consumers increasingly use images posted on social media – Instagram in particular – to communicate, express, and share their feelings, emotions and impressions. As a consequence, companies are acting to use this large store of information to more deeply understand the behavior and preferences of individuals in order to orient their marketing, innovation, and communication decisions. A recent ...

Magazine article (E&M - 2022/04) Morri Giacomo, Benedetto Paolo, Al Salhi Muhannad, Catella Manfredi, Dal Pastro Alexei

Offices Are Changing; Investments, Too

The office sector represents the most significant portion of the asset allocation of institutional investors and the sector most influenced by the new modes of remote work. New work needs are thus leading to a change in demand for spaces and in the physical characteristics of new properties, but also in supply, with increasingly complex technological solutions and greater attention to services and ...

Magazine article (E&M - 2022/04) Morri Giacomo, Basterrechea Chema, Keller Stefano, Schiavo Giampiero

The Customer Experience as the Heart of Hospitality

The advent of new players and the consequences of the pandemic have forced radical changes in the hospitality sector, requiring a decisive response on the part of operators. In this context, the building has a central role for the quality of the customer experience, as regards both the part linked to systems, and that linked to the reservation or check-in experience. In that sense, data becomes an ...

Magazine article (E&M - 2022/04) Morri Giacomo, Sandberg Joachim, Véron Eric

Retail and Logistics: Two Sides of the Same Coin

The advent of new technologies and the Covid-19 pandemic have favored the acceleration of e-commerce, that has been seeing double-digit growth for almost ten years now. This has contributed to the transformation and development of the logistics sector, penalizing traditional physical trade. The strong interest among investors for properties used for logistics, with a symmetrical disinterest for those ...

Magazine article (E&M - 2022/04) Morri Giacomo, Benedetto Paolo

Great Transformations of the Sales Sector

In Italy, offices, hotels, retail, and logistics absorb the majority of investments in commercial real estate and are facing important challenges today. Offices, that have been transformed by the new methods of hybrid work, have seen an evolution in the offer of the product and services associated with them; hotels, the facilities impacted the most by the pandemic, represent those with the greatest ...