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Kirsimarja Blomqvist, Snejina Michailova, Charles C. Snow

Creating value in global knowledge networks. Trust as a strategic lever for collaboration

Introduction Imagine a meeting of fiercely competing Finnish telecom operators, major TV channels, a terminal manufacturer, information and communication technology (ICT) integrators and public-sector officials. They were all sitting together around a table, all deeply engaged in an open discussion about the potential of a new business opportunity. They collaborated intensively to co-create a systemic ...

Antonio Giannino

The “nervous system” of cybersecurity: data, automation, and response to reduce risk

Today’s companies face a paradox: a greater number of security tools has led to greater complexity, data overload, and critical visibility gaps, effectively increasing the risk of breaches. The average Security Operations Center (SOC) is flooded with more than 10,000 alerts per day, with an estimated 30% not even reviewed due to volume and a high false-positive rate. This phenomenon, known as alert ...

Bruno Busacca

Marketing, Quo Vadis?

The metaphorical meanings of the expression Quo vadis? are often associated with uncertainty and doubts around the path to take, as well as about one’s role and identity. In short, Quo vadis? is a question that invites deep reflection on direction and purpose. These interpretations aptly capture the ongoing reflections on the future of marketing, particularly in light of the role that big data (Wedel ...

Alessandro Antonini, Ilaria Buonomo

Job crafting: redesigning work to unlock individual potential

In the context of modern organizations, the concept of job crafting represents one of the most advanced and promising developments in the field of role redesign. It is an approach that places the individual at the center as an active agent in shaping their own role, moving beyond both the rigidity of traditional job descriptions and the top-down logic of organizational change. Job crafting is not ...

Niccolò Todaro, Emilia Filippi, Andrea Pontiggia, Duccio Tosi, Francesco Testa

From research to practice: game-based learning for knowledge transfer

Introduction In recent years, the impact – and thus the vital nature – of effective knowledge transfer between academia and the real world has been the focus of increasing attention from scholars (e.g., Wickert et al., 2021). While management research aims to generate valuable insights, a persistent challenge lies in embedding this knowledge into organizations in ways that foster change in managerial ...

Emanuele Acconciamessa

How AI is redefining customer loyalty in retail

The retail sector is undergoing a historic phase characterized by structural fragility that can no longer be attributed solely to temporary shocks or easy-to-interpret economic cycles. Unlike past crises, which companies could tackle with short-term strategies or limited corrective measures, the persistent instability we are seeing today is profoundly mutating market mechanisms and consumer behavior. ...

Walter Susini

A new framework for green marketing

Traditional marketing, while offering insights, models, and inspiration of considerable substance, and while having historically and in practice positioned itself as the primary agent in the noble art of changing people’s behavior, is not in itself the solution to the swamp of sterility in which current sustainability, as just noted, is struggling. Traditional marketing, with its established models ...

Alberto Macciani, Edoardo Ares Tettamanti

The future marketing skill set: recruiting for talents in the age of AI

As per Marketing is concerned (in its broad definition of the function that builds the commercial and Brand value of the company), there is one key capability that is especially reshaping the profile of professionals more than any technical certification: the ability to understand the social context and to create, within that context, a set of values capable of influencing consumer behavior and ultimately ...

Sandro Castaldo

Trust, the hidden architecture of the economy

In an era marked by growing geopolitical instability, accelerated technological transformation, and economic volatility, it is not surprising that the word “trust” was one of the most discussed terms of 2025. When Italy’s most authoritative encyclopedia—Treccani—named it Word of the Year, the choice was less symbolic than it might have seemed. Indeed, today trust is one of the most telling ...

Magazine article (E&M - 2019/3) Perretti Fabrizio

On Disasters the Bell Tolls for Everyone

The point is not to find a single culprit, but to ensure that everyone knows their role