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Looking Closely Through the Digital Mirror
Among the examples that have appeared recently, but are not necessarily all equally promising as we will see later, we can consider the world of virtual simulations ranging from the medical field for learning and practicing the use of robotic equipment to virtual tours of physical spaces, offering users a realistic and engaging experience of the physical space, or even digital art that can be created ...
NFTs for a New Customer Relationship
The first reported use case for NFTs in the luxury industry was announced in May 2019, when specialty watch brand Vacheron Constantin announced that it would enlist the skills of the French tech start-up Arianee to develop its digital certificate of authenticity using Blockchain technology (Arianee, 2019). Up until then, the luxury industry had relied on paper certificates and serial numbers etched ...
An (In)Tangible Legacy: What Remains of Sporting Events
In recent years, the sports sector, consisting of various interconnected actors, has been characterized by multiple trends that have contributed to its evolution. Among the most significant dynamics, one cannot overlook the growth of sports events, which serve as the link between sports organizations, athletes, fans, event organizers, and other stakeholders, such as broadcasters, media, and sponsors ...
Possible Metaverses: Archetypes and Use Cases to Go Beyond the Hype
The concept of the metaverse has undergone a sudden shift in perception, moving from being considered the new Internet[1] to being seen today as just another technological bubble.[2] Regardless of the inevitable enthusiasm that surrounds digital innovations, how can we interpret what is happening? What is the actual value of the metaverse? To answer these questions, it is necessary to clarify what ...