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Matteo Cristofaro, Kate Black, Salvatore Moccia

Training managers in the era of AI: why judgement matters more than algorithms

Generative artificial intelligence is rapidly transforming management education in business schools around the world. This is not just about new teaching tools, but about a profound change in how judgment, responsibility, and decision-making are taught—and assessed. It is from this transformation that the Vademecum on Generative AI in Management Education was born, promoted by the Management Education ...

Andrea Beltratti, Alessia Bezzecchi

AI must not only cut costs. It must create revenues

After a 2025 marked by continuous increases in the prices of stocks most exposed to Artificial Intelligence – an enthusiasm that also lifted the valuation of less exposed companies – 2026 began in a very different way. Within a few days, the share prices of firms producing software for services fell by more than 20%, influenced in part by a report from analysts at Citrini Research and by a blog ...

Bruno Busacca

Marketing, Quo Vadis?

The metaphorical meanings of the expression Quo vadis? are often associated with uncertainty and doubts around the path to take, as well as about one’s role and identity. In short, Quo vadis? is a question that invites deep reflection on direction and purpose. These interpretations aptly capture the ongoing reflections on the future of marketing, particularly in light of the role that big data (Wedel ...

Gianluca Meloni, Daniele Astrella

Rethinking Risk Assessment: A Systemic Approach to Risk Measurement

Company management, understood as the balanced governance of the relationship between risk and return, is not a new topic, although it has evolved dramatically over time. While from a traditional perspective, this relationship was mainly interpreted in economic and financial terms, with the development of corporate governance models, the concept of return has gradually broadened to encompass a company’s ...

Magazine article (E&M - 2019/2) Saviozzi Francesco A.

Digital Transformation: Step-by-step Strategy

To successfully tackle digital transformation, whatever sector they are in, companies cannot limit themselves to taking a few targeted actions, but must rethink the pillars of their business strategy in a context that is (and will be) increasingly digital. To that end, the traditional model of the strategic process must be integrated sector by sector, company by company, with an analysis of the external ...

Magazine article (E&M - 2019/2) Rinaldi Francesca Romana, Rizzi Francesca

Fashion Startups: A Rulebook for Success

The growth of startups in the fashion industry in Italy has accelerated in the last five years, as evident from the increase in the number of initiatives, events, contests, and incubators dedicated to the sector. In a mature sector such as fashion, startups are in fact taking on a key role, by virtue of the considerable added and differential value that they can bring. Based on a number of interviews ...

Magazine article (E&M - 2019/2) Vicari Salvio

Innovation Is Possible, Change Is Necessary

In contemporary competitive scenarios, the intensity of competition has grown tremendously with respect to the past, and innovation is the key to survival. An important part of companies' capacity for long-term success thus depends on knowing how to exploit technological evolution. Technological innovation can be incremental, leading to increasingly refining one's offer to customers in a process of ...

Magazine article (E&M - 2019/2) Prandelli Emanuela, Verona Gianmario

The 5 Rules of Online Business

In the era of so-called "digital transformation", the pervasiveness of the Web and the advent of new technologies are shaping a competitive landscape in which disruption is a daily occurrence, and innovation is the focus. On the Web, and thanks to the Web, the rules of competition are changing. On the one hand, spaces are opening on the market that favor the birth of new categories of operators. On ...

Magazine article (E&M - 2019/3) Elia Marco

Non-Standard Employment Seeking Representation

The question of representation for non-standard labor has been a subject of debate for a long time among labor sociologists, researchers into industrial relations, and labor lawyers. To understand this in greater detail, we need to examine it within the more general crisis of trade unionism. The last few decades have also seen a change in the employment structure and the professional composition of ...

Magazine article (E&M - 2019/3) Saviolo Stefania, Pedersoli Paolo

Signature Experience: People at the Center

The ability to support organic growth through the development of value associated with the client is now considered a critical factor for success in almost all sectors. For all brands that have a strong narrative, and that always need to be relevant for constantly moving customers, designing a customer experience has by now become a mandatory strategy. The creation of a unique, relevant, and valuable ...