Search

Matteo Cristofaro, Kate Black, Salvatore Moccia

Training managers in the era of AI: why judgement matters more than algorithms

Generative artificial intelligence is rapidly transforming management education in business schools around the world. This is not just about new teaching tools, but about a profound change in how judgment, responsibility, and decision-making are taught—and assessed. It is from this transformation that the Vademecum on Generative AI in Management Education was born, promoted by the Management Education ...

Andrea Beltratti, Alessia Bezzecchi

AI must not only cut costs. It must create revenues

After a 2025 marked by continuous increases in the prices of stocks most exposed to Artificial Intelligence – an enthusiasm that also lifted the valuation of less exposed companies – 2026 began in a very different way. Within a few days, the share prices of firms producing software for services fell by more than 20%, influenced in part by a report from analysts at Citrini Research and by a blog ...

Bruno Busacca

Marketing, Quo Vadis?

The metaphorical meanings of the expression Quo vadis? are often associated with uncertainty and doubts around the path to take, as well as about one’s role and identity. In short, Quo vadis? is a question that invites deep reflection on direction and purpose. These interpretations aptly capture the ongoing reflections on the future of marketing, particularly in light of the role that big data (Wedel ...

Gianluca Meloni, Daniele Astrella

Rethinking Risk Assessment: A Systemic Approach to Risk Measurement

Company management, understood as the balanced governance of the relationship between risk and return, is not a new topic, although it has evolved dramatically over time. While from a traditional perspective, this relationship was mainly interpreted in economic and financial terms, with the development of corporate governance models, the concept of return has gradually broadened to encompass a company’s ...

Alessandro Antonini, Ilaria Buonomo

Job crafting: redesigning work to unlock individual potential

In the context of modern organizations, the concept of job crafting represents one of the most advanced and promising developments in the field of role redesign. It is an approach that places the individual at the center as an active agent in shaping their own role, moving beyond both the rigidity of traditional job descriptions and the top-down logic of organizational change. Job crafting is not ...

Niccolò Todaro, Emilia Filippi, Andrea Pontiggia, Duccio Tosi, Francesco Testa

From research to practice: game-based learning for knowledge transfer

Introduction In recent years, the impact – and thus the vital nature – of effective knowledge transfer between academia and the real world has been the focus of increasing attention from scholars (e.g., Wickert et al., 2021). While management research aims to generate valuable insights, a persistent challenge lies in embedding this knowledge into organizations in ways that foster change in managerial ...

Enrico Della Gatta

Why defence has become a key sector for the markets

For a long time, defence was perceived almost exclusively as a state cost, and in certain cultural circles even as an unproductive expense, a taboo to be confined to the margins of public and economic debate. Yet the defence of the community has always represented a pillar of society: it reflects collective fears and priorities, but above all the ability to organize resources and technologies in the ...

Maria Carmela Ostillio

Beyond the Festival: Sanremo as cultural infrastructure and brand platform

To observe the Sanremo Festival still means confronting a media object that is difficult to place within the traditional categories of television entertainment. For a few days each year, the Festival suspends the fragmentation of the contemporary media experience and recomposes a rare form of collective attention, one that cuts across age groups, cultural competencies, and consumption practices. Sanremo ...

Magazine article (E&M - 2019/2) Saviozzi Francesco A.

Digital Transformation: Step-by-step Strategy

To successfully tackle digital transformation, whatever sector they are in, companies cannot limit themselves to taking a few targeted actions, but must rethink the pillars of their business strategy in a context that is (and will be) increasingly digital. To that end, the traditional model of the strategic process must be integrated sector by sector, company by company, with an analysis of the external ...

Magazine article (E&M - 2019/2) Rinaldi Francesca Romana, Rizzi Francesca

Fashion Startups: A Rulebook for Success

The growth of startups in the fashion industry in Italy has accelerated in the last five years, as evident from the increase in the number of initiatives, events, contests, and incubators dedicated to the sector. In a mature sector such as fashion, startups are in fact taking on a key role, by virtue of the considerable added and differential value that they can bring. Based on a number of interviews ...