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Specialized and Fast. The Secrets of the Success of Italian SPACs on the Stock Exchange
SPACs (Special Purpose Acquisition Companies) are corporate vehicles containing only cash, established by the initiative of founding members (known as sponsors) to raise financial resources through a listing on regulated stock markets (Initial Public Offering, IPO) (Conca, 2021). The capital raised through the IPO is used to select and acquire an operating company (target), not known beforehand, within ...
ESG: Strategic and Operational Implications for Businesses
In the coming years, the need to reorient corporate management towards a stakeholder-based approach rather than a shareholder-based approach will become increasingly urgent. It is not just a reconsideration of how to do business that arises spontaneously in more virtuous entities. Even when considering the traditional model of capitalism as inherently superior, financial market discipline will still ...
Market Decisions in Phases of Uncertainty: The Case of the Metaverse
In 2015, amidst technological and market uncertainty, Samsung decided to exit the OLED TV market, leaving the field entirely to its competitor LG. Five years later, LG's OLED division began generating profits, and Samsung lost the premium market segment for the years to come (though they have been catching up with a new OLED solution since 2022). In a similar scenario of uncertainty, in 1999, the ...
The Failure of FTX and the Future of Cryptocurrencies
Critical aspects of the crypto world Crises are a structural element of financial markets, and despite everything done to prevent them, they will continue to occur. In fact, financial innovation not only fails to prevent crises but sometimes even plays a leading role in them. At the core of these crises, there are typically three phenomena that often occur simultaneously: ...
Authenticity Generates Uniqueness, Trust, and Loyalty
A brand is authentic when different stakeholders (employees, shareholders, customers, suppliers, etc.) feel that there is an alignment between declared values and objectives and concrete actions, inside the company and on the market. A strong, differentiated company culture contributes to a strong, differentiated brand, driven by the same purpose and values (Yohn, 2017). The brand is therefore ...
Personalizing the Product, but with Moderation
Traditionally, for the high-end consumer, the value of a product typically stems from its high price and limited accessibility, including in terms of distribution, generally accompanied by superior quality and a legitimacy often deeply rooted in the brand's heritage, that is, its history, that is extraordinarily important to confer desirability to the goods or services and boost the self-esteem of ...
Between Myth and Reality. In-store Brand Equity in Times of Crisis
What objectives does brand industry visual merchandising set in Large-Scale Retail stores, and what is its scope of action? Which companies primarily focus on maximizing space productivity with a more efficiency-driven approach, and which ones interpret the retail store in a more value-oriented way, concentrating on communication and brand identity consolidation? Is there still a clear distinction ...
Business Marketing in the Era of Generative AI
Between feared risks and hoped-for opportunities, the applications of GAI are rapidly impacting management disciplines, particularly Business Marketing. Human interaction is still very much present in this field, which on the one hand, limits potentially more threatening aspects, and on the other, allows for the optimal exploitation of the advantages of new technologies.
Beyond Victory: Fan Engagement Between Identity and Community
On May 15, 2020, during the initial phase of the COVID-19 pandemic, the Bundesliga, one of the major European football leagues, officially resumed play with new protocols, new rules, and, above all, empty stadiums. Following the Bundesliga, with different methods and timelines, all major sports leagues worldwide decided to restart initially without spectators and then gradually reopened to reach 100 ...
Collaborating is Difficult, but for Supply Chains it is Necessary
Collaborations along the supply chains of the agri-food industry are essential to compete in a global market. There is still considerable resistance due to the nature of these supply chains and the complex relationships within the companies involved. In addition to organizational difficulties, supply chains must address environmental challenges, the resolution of which is necessarily linked to collaborative ...