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Alessandro Antonini, Ilaria Buonomo

Job crafting: redesigning work to unlock individual potential

In the context of modern organizations, the concept of job crafting represents one of the most advanced and promising developments in the field of role redesign. It is an approach that places the individual at the center as an active agent in shaping their own role, moving beyond both the rigidity of traditional job descriptions and the top-down logic of organizational change. Job crafting is not ...

Niccolò Todaro, Emilia Filippi, Andrea Pontiggia, Duccio Tosi, Francesco Testa

From research to practice: game-based learning for knowledge transfer

Introduction In recent years, the impact – and thus the vital nature – of effective knowledge transfer between academia and the real world has been the focus of increasing attention from scholars (e.g., Wickert et al., 2021). While management research aims to generate valuable insights, a persistent challenge lies in embedding this knowledge into organizations in ways that foster change in managerial ...

Enrico Della Gatta

Why defence has become a key sector for the markets

For a long time, defence was perceived almost exclusively as a state cost, and in certain cultural circles even as an unproductive expense, a taboo to be confined to the margins of public and economic debate. Yet the defence of the community has always represented a pillar of society: it reflects collective fears and priorities, but above all the ability to organize resources and technologies in the ...

Emanuele Acconciamessa

How AI is redefining customer loyalty in retail

The retail sector is undergoing a historic phase characterized by structural fragility that can no longer be attributed solely to temporary shocks or easy-to-interpret economic cycles. Unlike past crises, which companies could tackle with short-term strategies or limited corrective measures, the persistent instability we are seeing today is profoundly mutating market mechanisms and consumer behavior. ...

Walter Susini

A new framework for green marketing

Traditional marketing, while offering insights, models, and inspiration of considerable substance, and while having historically and in practice positioned itself as the primary agent in the noble art of changing people’s behavior, is not in itself the solution to the swamp of sterility in which current sustainability, as just noted, is struggling. Traditional marketing, with its established models ...

Alberto Macciani, Edoardo Ares Tettamanti

The future marketing skill set: recruiting for talents in the age of AI

As per Marketing is concerned (in its broad definition of the function that builds the commercial and Brand value of the company), there is one key capability that is especially reshaping the profile of professionals more than any technical certification: the ability to understand the social context and to create, within that context, a set of values capable of influencing consumer behavior and ultimately ...

Matteo Cristofaro, Salvatore Moccia, Kate Black

Rethinking management education in the age of artificial intelligence

Since the emergence of the first business schools in the 20th century, management education has evolved in response to economic, technological, and social transformations, helping to redefine organizational models and leadership practices in contemporary capitalism. The intensifying impact of digital technologies, and the advent of artificial intelligence in particular (Dagnino and Tirabeni, 2025), ...

Sandro Castaldo

Trust, the hidden architecture of the economy

In an era marked by growing geopolitical instability, accelerated technological transformation, and economic volatility, it is not surprising that the word “trust” was one of the most discussed terms of 2025. When Italy’s most authoritative encyclopedia—Treccani—named it Word of the Year, the choice was less symbolic than it might have seemed. Indeed, today trust is one of the most telling ...

Marc Herlant

Preparing the enterprise for AI: a practical guide for managers

The successful integration of Artificial Intelligence (AI) is a transformative journey that requires strategic foresight, committed leadership, and a human-centric approach. Based on the insights from the preceding report, the following recommendations provide a general roadmap for organizations to navigate the complexities of AI adoption across short, medium, and long-term horizons. These actions ...