Archive

Nic Beech, Paul Hibbert and Katy Mason

A Learning Orientation to Improve Impact Across Sectors

‘If you want truly to understand something, try to change it.’ Kurt Lewin Over the past two decades, there has been a significant global focus on improving the impact of research on practice. Governments, research funders, academics, practitioners, and businesses all perceive value in enabling a stronger connection between research and practice to improve practical outcomes (Haley, 2021). For ...

Genni Perlangeli

Digital Platforms and Sustainability: a New Corporate Branding Model

The rise of digital platforms has created new opportunities for companies to interact with consumers and expand their networks. Digitalization has driven significant technological and cultural shifts, with a growing emphasis on corporate identity and sustainability. Platforms have evolved beyond mere technological tools into dynamic ecosystems, enabling businesses to reach diverse customer segments ...

Bruno Busacca, Giuseppe Bertoli

Leveraging Loyalty to Create Value

Companies need to manage their customer base according to loyalty-based logic, focused on building and maintaining loyal relationships that stand the test of time. This reality has long been underscored by the shift from transactional to relationship marketing. The digital revolution has fueled and accelerated this transition, redefining the structure and competitive mechanisms of many industries ...

Sandro Castaldo

How to Gain Maximum Trust

We are experiencing a period of tremendous economic and social uncertainty, marked by international political tensions and stagnant consumption. Despite a slowdown in inflation, rising consumer prices over the past three years have eroded household purchasing power, already under pressure from high energy costs and rising financing costs. In this unpredictable environment, characterized by instability ...

Donato Masciandaro

Trump, Finance, and Pandora’s Box

Will President Donald Trump go down in history – again – for opening Pandora’s box in finance? There are at least two reasons to think so: cryptocurrencies and structured finance. Let’s start with so-called cryptocurrencies. Since Trump returned to the White House, crypto trading volumes have surged. Even back in August, when he was still a candidate, Trump had loudly declared he wanted to ...

Gianmario Verona

Making Decisions in the Era of Complexity

The fundamental problem we face in a complex environment is our limited capacity to make predictions. Cases in point: At year’s end 2021, who thought that Putin would have the nerve to challenge the West by invading Ukraine just weeks after New Year's? An invasion that sparked an energy crisis that further fueled the upsurge in inflation, the economic demon that was almost forgotten for years. And ...

Bruno Busacca, Maria Carmela Ostillio

Brand and Artificial Intelligence: Two Key Questions to Explore New Frontiers

The continuous development of AI opens up ever-new strategic and managerial horizons for businesses, revealing extraordinary opportunities in terms of efficiency (a goal that seems to be prevalent today) and effectiveness (an area that offers unexplored avenues for analysis and thus requires further investigation). These opportunities are inevitably linked to various risks, stemming not only from ...

Sandro Castaldo

Trusted Sustainability

In recent years, sustainability has become a growing strategic priority for companies. This is the result of increased community and institutional attention to issues related not only to environmental sustainability, but also to diversity, inclusion, and a growing focus on fair and equitable treatment of employees and suppliers within the supply chain. According to the stakeholder view, a company ...

Gianmario Verona

Digital and sustainable decisions for a changing world

We’re living in the digital age and facing challenges linked to sustainability, so to put it another way, this is the century of digital and sustainable decisions. For some time, digital was fundamentally seen as an object, a tool: a smartphone, a tablet, a smart TV. We recognized the pleasure of the game (as Alessandro Baricco deftly describes it in his novel "The Game"), but governments and businesses ...

Mirko Olivieri, Ginevra Testa

Internationalization Strategies of Food Tech Startups: an Empirical Analysis

In recent years, the rapid adoption of digital platforms has transformed the relationship between organizations and markets, creating both new opportunities and challenges, particularly through today's social media-dominated environment. Social media tools not only facilitate interactions between individuals and companies but also promote internationalization, enabling businesses to connect with global ...